Account Director – North America

Account Director – North America

Job Title: Account Director – Earned & Paid Media

Location: North America (flexible)

Department: Media & Advertising

Reports to: Co-CEO

Employment Type: Full-time

About GMS

GMS is the largest independent marketing agency specialising in golf, events, lifestyle, leisure, and tourism. With a global presence and a diverse, unrivalled client portfolio, GMS offers full-service marketing support across PR, advertising, creative services, social media, and partnerships. Our clients trust us to elevate their brands and deliver impactful campaigns that resonate within the sports and lifestyle industries.

Job Overview

We are launching a new role to support the expansion of GMS into North America. As the Account Director, Earned & Paid Media, you will be responsible for driving the growth of our earned and paid media services in this key region for key agency clients. This position will play a critical role in shaping GMS’s presence in North America, while ensuring the successful execution of client campaigns and initiatives. Working closely with London HQ and international offices, your primary focus will be on developing and managing relationships with clients, overseeing media strategies, and driving measurable results through innovative marketing solutions.

Key Responsibilities:

Strategic Media Planning: Lead the development and implementation of integrated earned and paid media strategies for clients in North America, ensuring alignment with overall business objectives.

Client Servicing: Build and maintain strong relationships with key accounts, acting as the main point of contact to ensure client satisfaction and the successful delivery of campaigns.

Campaign Execution: Oversee the execution of media campaigns across traditional and digital platforms, including PR, social media, influencer marketing, content marketing, and paid media initiatives.

Performance Management: Analyse campaign performance metrics, providing insights and recommendations to optimise strategies and improve ROI.

Team Leadership: Manage a growing team of media professionals, ensuring the seamless coordination of projects and campaigns across the region.

Business Development: Identify and pursue new business opportunities in the North American market, working closely with the leadership team to drive growth.

Market Expansion: Help shape GMS’s expansion strategy for North America, bringing insights into market trends, competitive landscapes, and client needs.

Partnership Management: Develop and manage relationships with media outlets, influencers, and key industry stakeholders to amplify clients’ earned media exposure.

Budget Management: Manage media budgets to ensure efficient allocation of resources and maximise campaign effectiveness.

Key Requirements:

• Bachelor’s degree in marketing, communications, media, or a related field
• 7-10 years of experience in media strategy, with a focus on earned and paid media, preferably within the sports or lifestyle sectors.
• Proven experience in managing multi-channel campaigns and delivering measurable results for high-profile clients.
• Strong knowledge of the North American media landscape, including digital and traditional platforms.
• Excellent leadership skills with the ability to manage a cross-functional team.
• Strong analytical skills and a data-driven approach to decision-making.
• A passion for golf or sports is highly desirable.
• Fluency in English is essential; proficiency in additional languages is a plus.

What We Offer:

• An exciting opportunity to shape GMS’s growth in North America.
• A dynamic and collaborative work environment.
• The chance to work with leading global brands in the golf and lifestyle sectors.
• Competitive salary and benefits.
• Opportunities for career advancement and international exposure.

How to Apply:

Please send your CV and a cover letter to GMS (sam@gmsgolf.co.uk), or fill out the contact form below.