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Recent News

Newsletter

Author: tom

Shot Scope, the industry-leader in performance tracking and GPS technology, has today been announced as the latest Troon ‘Preferred Retail Partner’. The new alliance will provide Troon customers and members with special access to Shot Scope products designed to enhance on-course performance tracking and game management. Troon provides first-class golf experiences to thousands of players at nearly 600 locations around the globe and will utilise Shot Scope’s established international footprint to further enhance that experience with innovative game management technology and...

Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021. “We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success,...

Global golf footwear innovators, ECCO GOLF, have unveiled the next generation in the hybrid performance phenomenon with the introduction of the all-new ECCO BIOM® H4. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM® H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.  A breakthrough in ECCO’s ever-evolving last technology, BIOM® H4 features the new BIOM® 2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION® Technology that enables the foot to move naturally,...

The Nairn Golf Club is giving UK golfers the opportunity to book a break with confidence this year with the introduction of a specially reduced fourball rate on the historic club’s newly renovated Championship Course. Renowned as a true test of Scottish links golf and located close to Inverness, Nairn has undergone a major two-year course redevelopment that has elevated its already lofty reputation as one of the best courses in the country. And golfers can now enjoy the full ‘Nairn...

The Nippon Shaft Modus series of irons posted its 227th victory on worldwide professional Tours on Sunday, as the champion used the company’s N.S.PRO MODUS³ Tour 120 shafts in his irons and wedges. The 43-year-old Englishman who has used Nippon Shaft products for many years shot 17-under par with rounds of 67-70-64-70, to win by four at the Omega Dubai Desert Classic in the United Arab Emirates. His 15th European Tour victory moved the Scottsdale, Arizona resident to No. 16 in...

Since its inception, Topgolf Entertainment Group, a global sports and entertainment company, has worked to grow the game of golf by making it more accessible and connect communities across the globe through meaningful, tech-driven experiences. As a culmination of this commitment, Topgolf announces a first-of-its-kind 9-Shot Challenge Global Tournament, an innovative global competition that allows players to compete – from virtually anywhere.  This experience will deliver a cross-platform golf competition that connects in-person players from around the world at participating...

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app. Strokes gained is a way of analysing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their...

A 29-year-old Englishman used Nippon Shaft N.S.PRO MODUS³ Tour 120 X-flex shafts in his irons on Sunday to secure victory at the Abu Dhabi HSBC Championship. The champion shot 18-under par for the tournament at the Abu Dhabi Golf Club in Abu Dhabi, UAE. He fired a bogey-free 66 in the final round, giving him a 4-shot edge over his closest competitor. The victory was worth €1.097 million and moved him to No. 5 in the Official World Golf Rankings. It was...

Englishman Tyrrell Hatton, who has enjoyed a string of victories and high finishes worldwide in recent months, renewed his equipment contract with PING, the company announced today. Terms of the agreement were not released. “You could hardly turn on a golf telecast over the past year-and-a-half and not see Tyrrell among the leaders, and on a few occasions, he’s been holding the trophy at the end,” said John K. Solheim, PING President. “Tyrrell has won six times since 2016 and has climbed...

Golf Genius has today announced a three-year partnership with the Confederation of Professional Golf (CPG) to deliver its market-leading tournament management software (TMS). As official events partner, Golf Genius will help the CPG elevate its schedule of events and communicate directly with its Member Country PGAs and their individual Members for tournament management support. Craig Higgs, Managing Director of Golf Genius International, commented: “We look forward to establishing a strong relationship with the Confederation of Professional Golf in what represents a very...