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Recent News

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As golf clubs prepare for the end of the summer season, Golf Genius’ comprehensive winter league package presents a golden opportunity to capitalise on the increased levels of participation seen throughout 2021. Rounds played figures show little signs of slowing down through what would traditionally be the quieter months of the year, and clubs are looking for a solution to manage their high volume of member play. Golf Genius’ extensive library of innovative formats and next-level digital tools enable bespoke winter leagues...

Darren Clarke CBD, the UK’s premier golf CBD oil, has partnered with golf performance tracker Shot Scope and independent research business Sports Marketing Surveys to produce a ground-breaking study on the effects of CBD oil for golfers. The world-first study, which focuses on the effect of using CBD oil on both the physical and mental aspects of golf, is designed to provide consumers with credible, independent insights into CBD oil and how it affects both mind and body. Darren Clarke CBD has...

Foremost Golf, the U.K’s largest retail and marketing services group, has promoted Christoph Rohner to the role of EMP Social Media Manager, to oversee the group’s EMP Social Media member support service. One of the key components of its Elite Marketing Programme (EMP), Foremost’s innovative EMP Social Media solution gives members a better way to manage their social content and interact with their audience online. Integration with the new EMP Content System saves Foremost members further time with the necessary tools located...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has announced some exclusive statistics comparing the ability of European and American club golfers, ahead of the 2020 Ryder Cup at Whistling Straits. In true Ryder Cup fashion, Shot Scope compared European and American golfers in a 12 v 12 ‘Sunday singles’ style event. Each match featured a different performance statistic designed to set apart the ability of golfers from either side of the Atlantic. After all 12 matches...

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company has announced that the application process is open for the exclusive 2022 BIGGA Delegation trip. Revered around the country, the Bernhard and Company BIGGA Delegation is one of the most respected and sought-after personal development opportunities for greenkeepers and turf professionals in the UK. The week-long educational trip to the coveted GIS Show as part of the BIGGA Delegation will feature experiences designed to elevate attendees’ careers, and will also...

ECCO GOLF has enjoyed a stellar week across the globe, claiming two tournament wins and a further four top-10 finishes. In Japan, ECCO GOLF Ambassador Sakura Koiwai continued her dominant year by winning the CAT Ladies Tournament at Daihakone CC, her fifth win of the 2021 season. Koiwai, wearing ECCO BIOM H4, carded a one-under-par 71 on the final day to finish two shots clear of second place. She now sits atop the money list and the points list on the...

Pioneering footwear brand, ECCO® GOLF, has announced the re-signing of LPGA star, Lydia Ko, on a three-year deal. The New Zealander, who recently won Olympic bronze in Tokyo, has represented ECCO since 2017 and is one of the most popular players in women’s golf. She has been back close to her scintillating best in 2021, setting a new tournament scoring record en route to winning the LPGA Tour’s LOTTE Championship in April. Ko, 24, also finished in second place at the ANA...

Nippon Shaft’s MODUS³ Series of steel shafts recorded its 248th and 249th victory on major world Tours this weekend at the AIG Women’s Open and the Northern Trust, the first leg of the PGA Tour playoffs. The 34-year-old Swedish star used N.S.PRO MODUS³ Tour 105 S flex steel shafts in her wedges to shoot a 12-under par 72-hole total to win her third major women’s championship by one stroke. She recorded rounds of 71-71-65-69—276 on the classic links and earned $870,000....

Engineered for golfers in search of versatility and improved shot making inside the scoring zone, PING today introduced the Glide Forged Pro wedge series. The tour-inspired, high-spinning design is offered in two grind profiles and multiple loft options to fit players who rely on precision and control to shoot lower scores. The custom-fit, custom-built Glide Forged Pro wedges are now available for pre-order at authorised PING retailers around the world. “When you look at the Glide Forged Pro wedge, everything about it...

Employing a patent-pending technology known as AlumiCore, PING today introduced the i59 iron, a forged blade that delivers the look, feel and trajectory control preferred by better players with forgiveness unprecedented in blade-style designs. The custom-built i59 irons are now available for custom fittings at authorised PING retailers around the world. “There’s been a lot of anticipation for the i59 iron since we took them out on tour a few months ago, so we’re very excited to bring them to golfers around...

Global golf footwear innovators, ECCO GOLF, have taken another step in the hybrid performance phenomenon with the introduction of a BOA® option in the ECCO BIOM® H4 collection. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM®H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.  A breakthrough in ECCO’s ever-evolving last technology, BIOM® H4 features the new BIOM®2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION® Technology that enables the foot to move...

As the Official Apparel Supplier of the European Solheim Cup team, PING is today releasing details of the apparel collection to be worn by Team Europe at the upcoming 2021 Solheim Cup, at Inverness Club, in Toledo, Ohio. PING has a long-standing and strong relationship with the biennial contest, having played an important part in the competition’s inception in 1990, with the tournament subsequently being named after Karsten and Louise Solheim, PING’s founders. Expanding their commitment to supporting and growing women’s golf,...

ECCO GOLF Ambassador, Erik van Rooyen, won his first PGA Tour title on Sunday after a brilliant final round that included six birdies and an eagle. Playing a modified stableford format, the South African, wearing the company’s latest innovation ECCO BIOM® H4, scored an outstanding16 points in his final round to finish five clear of the chasing pack. With this win, van Rooyen jumps 61 places in the FedExCup standings, to 78th and secures a spot in next season’s PGA Championship. Speaking about...

This week, Sotogrande adds to it’s illustrious sporting history when the Aramco Team Series arrives at the resplendent La Reserva Club. Some of the world’s greatest female golfers are not only set to grace the lush green fairways of the La Reserva Club golf course, but are also ready to sample the refined lifestyle that Sotogrande offers to both residents and guests alike. The players are some of the first people to experience the brand-new SO/Sotogrande hotel, which opened just last week...

10-Year Exclusive Collaboration with the “Home of Golf” Brings Innovative Ball-Tracing Technology From Toptracer to One of the Most Iconic Courses in the World Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, today announces details of a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” along with Toptracer as the official range technology of St Andrews Links. World-renowned St Andrews Links is a beacon...

Darren Clarke continued his run of strong form at Sunningdale as he came close to adding The Senior Open title to his list of accolades – with the Northern Irishman citing his use of CBD oil as a contribution to his recent form. Clarke, who recently bagged two wins on the PGA Tour Champions in the space of just three months, finished in third place at Sunningdale after a strong showing throughout the week and, after the final round, he was...

ECCO GOLF Ambassador, Minjee Lee, shot a blistering seven-under-par 64 to claim her maiden major title at the Evian Championship in France. The Australian star, wearing ECCO BIOM® G3, went into Sunday’s round seven shots adrift of the overnight leader, but birdied four of her final five holes to set the target at 18-under-par, before making another birdie on the first playoff hole to secure the title on the banks of Lake Geneva. “It was really close and I’m really happy, I never...

Nippon Shaft scored a golf trifecta on Sunday, posting victories on the PGA, LPGA and European Tours on the same day.   The 41-year-old former U.S. Open champion shot a final round 7-under 64 to come from four shots back to win the 50th John Deere Classic at TPC Deere Run in Silvis, Illinois by two strokes. The former Clemson Tiger used N.S.PRO MODUS³ Tour 120 TX steel shafts in his irons and N.S.PRO MODUS³ Wedge 125 steel shafts in his wedges...

Sotogrande SA has announced that their gated community El Mirador - part of the La Reserva Club residential concept – has sold out and achieved record-breaking amounts following a year of unprecedented demand. Interest in properties within the four gated communities at La Reserva in Sotogrande markedly increased during 2020 and has continued into the first half of this year as prospective buyers turn to the region for peace and relaxation, more time to spend with family and friends, and more...

PING has released details of its Spring/Summer 2022 men’s apparel range, which combines the latest premium fabrics with eye-catching and stylish designs, so that golfers can look and play their best. Due to continued demand, the collection is their largest to date and is inspired by PING’s rich heritage, with key styles paying tribute to PING’s pioneering engineering history. Staying true to PING’s clean and timeless design ethos, the SS22 men’s collection features a key focus on ‘Elevated Geos’. The refined...

PING has unveiled details of its Spring/Summer 2022 collection. The new range creates an uplifting summer mood, using colour and performance fabrics in a mix of heritage-inspired patterns that have been modernised to soften and update traditional formal looks. The garments showcase a variety of elegant designs in what is their most diverse women’s offering to-date, highlighting PING’s dedication to the women’s game. For SS22, PING have introduced recycled content into a number of styles and have broadened their women’s offering...

PowaKaddy, the world’s leading golf trolley brand, is launching a range of premium push carts for 2021 that represent the brand’s best ever collection. With the demand for golf higher than ever, the all-new push cart range boasts modern designs and is packed with features offering golfers an array of options to suit their needs. “The push trolley market is an increasingly important part of our business, and our exciting new range reflects that,” said David Catford, PowaKaddy’s CEO. “The new...

Golfbreaks, the market leader in global golf travel, has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.   Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s best-in-class consumer database.   While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its...

Visit Kent, the official destination management organisation responsible for supporting and growing tourism in Kent, has appointed GMS as its marketing agency for an upcoming campaign focussed on The 149th Open. With the domestic golf tourism sector experiencing unprecedented demand, Visit Kent through its dedicated ‘Golf in Kent’ partnership, is looking to use the staging of Europe’s most significant golf event to amplify the breadth of offering in the area, and ultimately bring more visitors to one of England’s most spectacular...

PING pros were dominant on the European Tour and PGA TOUR on Sunday as the brand celebrated victories on both sides of the pond. Viktor Hovland became the first Norwegian to win on the European Tour as he secured the BMW International Open title, while Harris English was victorious in a mammoth eight-hole playoff at the Travelers Championship on the PGA TOUR. Hovland started his final round at Golfclub München Eichenried with a three-shot advantage, and the 23-year-old birdied the 13th...

Darren Clarke CBD, an exclusive partnership between major winner, Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and other plant-based wellness products, is launching a range of premium oils that are set to raise the bar in the golf CBD market. Darren Clarke CBD provides golfers with a credible, premium product which acts on the body’s endocannabinoid system; a network of receptors that interact with various cannabinoids to maintain vital functions and improve sleep quality, reduce pain, lessen...

Shot Scope completes final phase of Strokes Gained implementation to industry-leading performance tracking platform Shot Scope, the industry-leader in performance tracking technology, has completed the final phase of its Strokes Gained platform implementation, which will allow users to benchmark their game more accurately than ever before via the mobile app.  This final update in the three-part implementation programme will allow Shot Scope users to compare their performance statistics against six different handicap levels – 0, 5, 10, 15, 20, and 25. The upgrade...

Nippon Shaft’s Modus Series notched its 240th and 241st victories since it debuted on pro Tours a decade ago, with wins on the European and LPGA Tours. A European Tour veteran from Northern Ireland won the inaugural Scandinavian Mixed Hosted by Henrik & Annika, in Gothenburg, Sweden using N.S.PRO MODUS³ Tour 120 steel shafts in his irons. It was the first European Tour victory for the 37-year-old who finished at 17-under par. His 8-under final round featured eight birdies and an eagle...

Essendon Country Club, Hertfordshire, is today announcing plans to restructure its golf agronomy department, bringing in best-in-class personnel to help establish the club’s desired position as one of the Southeast of England’s premier golf venues. As part of the restructure, Craig Gibson will be stepping into a new role as Estates Manager, tasked with overseeing health and safety, course spraying programmes, estate security, and management policies around the club. Marc Winnan, who has previously worked in senior greenkeeping positions at The Grove,...

Nippon Shaft’s steel shaft products were in play through the bags of both the winner and runner-up at the 2021 U.S. Women’s Open, which ended in sudden death at Olympic Club in San Francisco. The winner – who tied for the youngest-ever U.S. Women’s Open champion at 19 years, 11 months and 17 days – used N.S.PRO MODUS³ prototype steel shafts in her irons and wedges to claim the title, with a birdie on the first hole of a sudden death...