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Recent News

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Latest News

Increased softness and tackiness of rubber compound complement proprietary design for more traction, enhanced comfort and better performance Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from...

Essendon, Hertfordshire, UK – 3 March 2022 – GMS is delighted to announce a new partnership with 2023 Open Championship host venue, The Royal Liverpool Golf Club, supporting the prestigious club with digital consultancy and, specifically, elevating its consumer-facing content across channels. With a particular emphasis on driving growth and exposure across Hoylake’s social media channels, the partnership is effective immediately and marks an exciting chapter for the club as it begins to ramp up preparations for next year’s 151st Open. Founded...

ECCO GOLF combines its passion for footwear innovation with J.Lindeberg's progressive design in a new, limited-edition collaboration featuring a bold take on four iconic ECCO shoes. With the first of four styles launching today, the new collection is a creative mix of fashion and function, merging J.Lindeberg aesthetics with ECCO GOLF’s advanced technologies and premium leather. The collaboration includes an exciting new take on the men's ECCO GOLF BIOM® C4 with a curved zipper, a silver sole version of the ECCO...

Sittingbourne, Kent, UK - 01/03/2022 – PowaKaddy, the world’s leading electronic trolley company, continues to push boundaries of lightweight, ultra-compact design with an exciting new edition to its range of compact trolleys. The brand-new CT8 GPS joins the CT6 in PowaKaddy’s compact range, and boasts a fully-integrated GPS, accessible via an entirely new 3.5” full-colour touch screen display, making it the smallest, most intelligent ultra-compact GPS golf trolley in the world. The CT8 GPS headlines an exciting year of new...

Sittingbourne, Kent, UK, 15 February 2022 – The world’s leading electric trolley company, PowaKaddy, is excited to announce that its FX3 trolley has been named as the UK’s best-selling trolley in 2021 for the second year in a row, according to the latest figures from Golf Datatech.* The FX3’s features provide the DNA for the entire FX range, and are wonderfully simple whilst offering unbeatable performance and reliability. The entry-level model features a brilliant 2.3” full-colour widescreen display, and powerful, quiet...

ECCO® GOLF ambassador, Lydia Ko, kicked off her 2022 season in style, going wire-to-wire with a nail-biting one-shot victory at the Gainbridge LPGA. Ko, who in 2021 returned to the winner’s circle at the LOTTE Championship, was in good form at the start of 2022 following a strong T10 finish at the Hilton Grand Vacations Tournament of Champions. This week, wearing ECCO BIOM® G3, Ko enjoyed four brilliant rounds of golf at what was a tough test in Boca Rio Golf Club,...

Danish footwear brand, ECCO® GOLF, has announced the signing of fellow Danes, Nanna Koerstz Madsen and Niklas Nørgaard Møller, on multi-year deals. LPGA Tour star, Koerstz Madsen, turned pro in 2015 following a standout season as Europe’s number 1 ranked amateur golfer, after racking up 10 amateur victories between 2009 and 2014. Since 2015, she has had a successful run across both the Ladies European and PGA Tours. 2021 has represented Koerstz Madsen’s most impressive year as a pro, culminating in two...

Oakland Hills Country Club’s South Course has made a meteoric rise in Golf Magazine’s (Golf.com) World Top 100 Golf Courses rankings list, as it celebrates the completion of an extraordinary restoration project and improved course conditioning, through the support of Bernhard and Company. The South Course at Oakland Hills has played host to 17 major golf championships in its illustrious history, including six US Opens, three PGA Championships and the 35th Ryder Cup in 2004. The restoration project has allowed the...

The world’s leading electronic golf trolley brand, PowaKaddy, has announced the appointments of James O’Shea as the company’s new Marketing Director, and Graeme Wigham as Sales Director.  James and Graeme will be starting their new roles at PowaKaddy this month, as the company looks to broaden its senior leadership team, targeting ambitious future growth having enjoyed consistent success in recent years. James joins PowaKaddy with more than 20 years’ experience in marketing, with both market leader and challenger brands.  He has...

Burhill Group Limited (BGL), owner and operator of 22 golf courses across 10 UK golf clubs, as well as 10 Adventure Leisure facilities, is celebrating the record-breaking fundraising achievements of one of its employees who has raised an incredible £50,000 for a mental health charity through a gruelling cycle challenge. Connor Kelly, Food and Beverage Assistant at Burhill Golf Club – BGL’s flagship venue in the heart of Surrey - set himself the task of following the first journey of the...

Created with the aim of providing a best-of-breed complete solution to the UK & Ireland club market, the partnership between Golf Genius Software and BRS Golf by GolfNow has now been successfully serving clubs for a full year. Bringing together the core strengths of both leading golf software providers, the BRS Golf and Golf Genius product delivers a complete competition management solution, including live scoring through the BRS Golf Scoring App, online booking and payment solutions, and full integration to WHS across...

ECCO GOLF ambassadors, Henrik Stenson and Erik van Rooyen, have each designed custom versions of the ECCO BIOM® H4 shoe for the SS22 collection – with the PGA Tour stars coming up with striking and unique designs that reflect their style and personalities on and off the course. Paying homage to his nickname - and following on from the popularity of his S-THREE ‘Iceman’ design - Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold...

David Cederholm, EMEA Sales Director for Toptracer, is set to attempt to break the Guinness World Record for the most golf balls hit in a 24-hour period. The record, which has stood since 22nd June 2002, stands at 10,392 balls, which averages at one shot every 8.3 seconds. David will be taking on the challenge for a cause very close to his heart. In early 2021, a close friend of David’s, Peter Kerr, was sadly diagnosed with a glioblastoma. The rare and...

GMS, Europe’s foremost golf marketing agency, has extended its presence into the Asia-Pacific region with the appointment of Eric Lynge as the company’s Special Advisor, APAC. Formed in 2001, GMS has grown into a full-service marketing agency servicing 24 of golf’s most prominent brands, rights holders, and resorts as clients. The appointment of Lynge coincides with the opening of a Singapore-based silo office to support both the service offered to existing clients in the region and also the growth of new business...

ECCO® GOLF ambassador, Lydia Ko, was on sparkling form this week at the Royal Greens Golf and Country Club in Saudi Arabia, winning her second tournament of 2021. Ko has been enjoying a stellar year, having triumphed at the LOTTE Championship in April before securing a bronze medal at the Tokyo Olympic games later in the season. The New Zealand star entered the week looking to build further on her 2021 successes. Wearing ECCO BIOM G3, Ko started her week with a...

Golfers around the globe have the opportunity to indulge in the Sotogrande lifestyle with the introduction of an all-new ‘Stay & Play’ package that will allow guests to experience the world-class triumvirate of Real Club Valderrama, La Reserva Club and Real Club Sotogrande - while enjoying a luxurious stay at the brand-new five-star SO/ Sotogrande hotel. The new four-night package has been crafted to highlight the region’s premier golf offering, with rounds of golf at three of Spain’s finest courses all...

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company has announced its attendance at an exciting run of turf trade shows throughout the autumn and winter in both the UK and USA. The company will be showcasing a brand-new, bespoke booth, designed to enhance the experience of those visiting the shows. In addition, Bernhard and Company will present all-new informational product and service videos while also demonstrating the benefits of its market-leading grinding equipment, superb aftersales service, and educational...

A world-first study carried out by the industry leader in automatic shot tracking technology, Shot Scope, and independent research company, Sports Marketing Surveys, has unequivocally confirmed the positive effects of Darren Clarke CBD oil for golfers. The ground-breaking study focused on the way in which Darren Clarke CBD oil impacts the mental and physical aspects of golf, and how this affects on-course performance across 100 avid golfers. Shot Scope and Sports Marketing Surveys selected 100 Shot Scope users, with an even spread...

Darren Clarke CBD, the exclusive partnership between major winner Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and other plant-based wellness products, is adding premium CBD gummies to its existing range of CBD oils. The gummies each contain 10mg of CBD and can be taken as a supplement by users of Darren Clarke CBD oils, or by themselves, and can be consumed at any point throughout the day; however, in order to get the best out of consumption...

Burhill Group Limited (BGL), owner and operator of 22 golf courses across 10 UK golf clubs, as well as 10 Adventure Leisure facilities, is continuing to lead the way in team development as two club general managers have achieved CMAE Club Management Diploma qualifications. Both Sarah Blunden (General Manager at Wycombe Heights Golf Centre) and Stuart Perry (General Manager at The Shropshire Golf Centre) have been awarded the Club Manager’s Association of Europe’s (CMAE) highly regarded Club Management Diploma (CMDip). The...

Located near Bristol, Thornbury Golf Centre is set to embark on an exciting £600,000 irrigation investment project which is designed to amplify the look and playability of both golf courses, while also dramatically improving maintenance efficiency. The project – funded by club owner and operator, Burhill Group Limited (BGL) – represents the group’s unwavering dedication to facility improvement and enhanced member and customer experience, while also reflecting a surge in membership numbers at all 10 clubs in recent years. The first phase...

Episode one featuring Fanny Sunesson can be viewed online now: https://golf.ecco.com/pros/fanny-sunesson-a55 Pioneering Danish golf footwear brand, ECCO GOLF, has launched a brand-new video series that features a variety of personalities who have dedicated their lives to the game of golf – highlighting why the sport is More Than A Game. The series was launched on golf.ecco.com today, with the first episode showcasing the story of iconic female caddie, Fanny Sunesson, who broke boundaries in the game during an illustrious career on the...

As golf clubs prepare for the end of the summer season, Golf Genius’ comprehensive winter league package presents a golden opportunity to capitalise on the increased levels of participation seen throughout 2021. Rounds played figures show little signs of slowing down through what would traditionally be the quieter months of the year, and clubs are looking for a solution to manage their high volume of member play. Golf Genius’ extensive library of innovative formats and next-level digital tools enable bespoke winter leagues...

Darren Clarke CBD, the UK’s premier golf CBD oil, has partnered with golf performance tracker Shot Scope and independent research business Sports Marketing Surveys to produce a ground-breaking study on the effects of CBD oil for golfers. The world-first study, which focuses on the effect of using CBD oil on both the physical and mental aspects of golf, is designed to provide consumers with credible, independent insights into CBD oil and how it affects both mind and body. Darren Clarke CBD has...

Foremost Golf, the U.K’s largest retail and marketing services group, has promoted Christoph Rohner to the role of EMP Social Media Manager, to oversee the group’s EMP Social Media member support service. One of the key components of its Elite Marketing Programme (EMP), Foremost’s innovative EMP Social Media solution gives members a better way to manage their social content and interact with their audience online. Integration with the new EMP Content System saves Foremost members further time with the necessary tools located...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has announced some exclusive statistics comparing the ability of European and American club golfers, ahead of the 2020 Ryder Cup at Whistling Straits. In true Ryder Cup fashion, Shot Scope compared European and American golfers in a 12 v 12 ‘Sunday singles’ style event. Each match featured a different performance statistic designed to set apart the ability of golfers from either side of the Atlantic. After all 12 matches...

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company has announced that the application process is open for the exclusive 2022 BIGGA Delegation trip. Revered around the country, the Bernhard and Company BIGGA Delegation is one of the most respected and sought-after personal development opportunities for greenkeepers and turf professionals in the UK. The week-long educational trip to the coveted GIS Show as part of the BIGGA Delegation will feature experiences designed to elevate attendees’ careers, and will also...

ECCO GOLF has enjoyed a stellar week across the globe, claiming two tournament wins and a further four top-10 finishes. In Japan, ECCO GOLF Ambassador Sakura Koiwai continued her dominant year by winning the CAT Ladies Tournament at Daihakone CC, her fifth win of the 2021 season. Koiwai, wearing ECCO BIOM H4, carded a one-under-par 71 on the final day to finish two shots clear of second place. She now sits atop the money list and the points list on the...

Pioneering footwear brand, ECCO® GOLF, has announced the re-signing of LPGA star, Lydia Ko, on a three-year deal. The New Zealander, who recently won Olympic bronze in Tokyo, has represented ECCO since 2017 and is one of the most popular players in women’s golf. She has been back close to her scintillating best in 2021, setting a new tournament scoring record en route to winning the LPGA Tour’s LOTTE Championship in April. Ko, 24, also finished in second place at the ANA...

Nippon Shaft’s MODUS³ Series of steel shafts recorded its 248th and 249th victory on major world Tours this weekend at the AIG Women’s Open and the Northern Trust, the first leg of the PGA Tour playoffs. The 34-year-old Swedish star used N.S.PRO MODUS³ Tour 105 S flex steel shafts in her wedges to shoot a 12-under par 72-hole total to win her third major women’s championship by one stroke. She recorded rounds of 71-71-65-69—276 on the classic links and earned $870,000....