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Recent News

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Golf Equipment

(Pinehurst, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing. ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. Since 2017, ALIGN has become one of the most successful grip technologies in Golf Pride’s history. ...

ECCO GOLF has announced the addition of Danish golf star Thorbjørn Olesen to its elite tour ambassador lineup. A proven winner on the global stage, Olesen joins ECCO GOLF’s elite roster of ambassadors following a successful 2024 season, during which he won the Ras Al Khaimah Championship on the DP World Tour. Olesen’s impressive career, which started on the ECCO TOUR back in 2008, includes eight European Tour victories, including by his memorable win at the 2018 Italian Open and his...

GAINSBOROUGH (October 21, 2024) PING has announced the launch of the PING Junior Golf Tour as the brand further strengthens its dedication to growing junior golf across the UK. This new initiative builds on a robust 15-year partnership with the Northern Junior Tour, expanding the tour’s reach to a national level, and providing competitive and enjoyable golfing opportunities to a greater number of junior golfers. While doing so, the tour remains committed to preserving its community-driven spirit, introducing innovative and inclusive initiatives...

(Pinehurst, NC.) Golf Pride, an industry leader in innovation and golf performance equipment, has partnered with EON Productions to create a limited edition 007-themed golf grip kit. Paying homage to the 60th anniversary of the 1964 film Goldfinger, this kit includes 14 custom grips and a specially crafted gold bar collector display. Golf Pride applied its vast experience with design and material innovation to build the base performance for this product, before tackling the fun challenge of bringing to life a...

Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection. A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both! Based on a sneaker from...

Aptly named The Sure Thing, the club is designed to increase the likelihood of making contact with the ball, no matter your skill level London, UK  01/08/2024 – Topgolf continues to make golf more accessible for all with the unveiling of a brand-new golf club: ‘The Sure Thing’. Created to make the game significantly easier and more enjoyable, The Sure Thing is available for use exclusively at Topgolf venues around the world. Topgolf celebrates the bad shots from novice players just as...

Engineered with the score-lowering technologies of its adult line and inspired by its on-going commitment to introduce more juniors to the game, PING announced today the next generation of its custom-fit, custom-built Prodi G junior clubs. The new Prodi G clubs are available for custom fitting and pre-order at authorised PING golf shops around the world beginning today. Along with performance improvements throughout the set, the company is introducing WebFit Junior, a web app that recommends club specifications and set makeup...

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology. Engineered to optimise both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning March 4. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a slimmer upper half and wider lower section to help anchor the...

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance. The i530 irons are available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “The continued popularity of distance irons has been an interesting and fun challenge for our engineers, especially in the players category where there is...

Global golf footwear innovators, ECCO GOLF, are proud to introduce their latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with the introduction of ECCO's groundbreaking LYTR technology. At the heart of the LT1 shoe lies ECCO's most recent technological advancement: LYTR. This revolutionary tech combines ECCO’s renowned FLUIDFORM technology with all-new LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound. LYTR Foam is seamlessly...