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Recent News

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Golf Equipment

Increased softness and tackiness of rubber compound complement proprietary design for more traction, enhanced comfort and better performance Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from...

Essendon, Hertfordshire, UK – 3 March 2022 – GMS is delighted to announce a new partnership with 2023 Open Championship host venue, The Royal Liverpool Golf Club, supporting the prestigious club with digital consultancy and, specifically, elevating its consumer-facing content across channels. With a particular emphasis on driving growth and exposure across Hoylake’s social media channels, the partnership is effective immediately and marks an exciting chapter for the club as it begins to ramp up preparations for next year’s 151st Open. Founded...

ECCO GOLF combines its passion for footwear innovation with J.Lindeberg's progressive design in a new, limited-edition collaboration featuring a bold take on four iconic ECCO shoes. With the first of four styles launching today, the new collection is a creative mix of fashion and function, merging J.Lindeberg aesthetics with ECCO GOLF’s advanced technologies and premium leather. The collaboration includes an exciting new take on the men's ECCO GOLF BIOM® C4 with a curved zipper, a silver sole version of the ECCO...

Sittingbourne, Kent, UK - 01/03/2022 – PowaKaddy, the world’s leading electronic trolley company, continues to push boundaries of lightweight, ultra-compact design with an exciting new edition to its range of compact trolleys. The brand-new CT8 GPS joins the CT6 in PowaKaddy’s compact range, and boasts a fully-integrated GPS, accessible via an entirely new 3.5” full-colour touch screen display, making it the smallest, most intelligent ultra-compact GPS golf trolley in the world. The CT8 GPS headlines an exciting year of new...

Sittingbourne, Kent, UK, 15 February 2022 – The world’s leading electric trolley company, PowaKaddy, is excited to announce that its FX3 trolley has been named as the UK’s best-selling trolley in 2021 for the second year in a row, according to the latest figures from Golf Datatech.* The FX3’s features provide the DNA for the entire FX range, and are wonderfully simple whilst offering unbeatable performance and reliability. The entry-level model features a brilliant 2.3” full-colour widescreen display, and powerful, quiet...

ECCO® GOLF ambassador, Lydia Ko, kicked off her 2022 season in style, going wire-to-wire with a nail-biting one-shot victory at the Gainbridge LPGA. Ko, who in 2021 returned to the winner’s circle at the LOTTE Championship, was in good form at the start of 2022 following a strong T10 finish at the Hilton Grand Vacations Tournament of Champions. This week, wearing ECCO BIOM® G3, Ko enjoyed four brilliant rounds of golf at what was a tough test in Boca Rio Golf Club,...

Danish footwear brand, ECCO® GOLF, has announced the signing of fellow Danes, Nanna Koerstz Madsen and Niklas Nørgaard Møller, on multi-year deals. LPGA Tour star, Koerstz Madsen, turned pro in 2015 following a standout season as Europe’s number 1 ranked amateur golfer, after racking up 10 amateur victories between 2009 and 2014. Since 2015, she has had a successful run across both the Ladies European and PGA Tours. 2021 has represented Koerstz Madsen’s most impressive year as a pro, culminating in two...

The world’s leading electronic golf trolley brand, PowaKaddy, has announced the appointments of James O’Shea as the company’s new Marketing Director, and Graeme Wigham as Sales Director.  James and Graeme will be starting their new roles at PowaKaddy this month, as the company looks to broaden its senior leadership team, targeting ambitious future growth having enjoyed consistent success in recent years. James joins PowaKaddy with more than 20 years’ experience in marketing, with both market leader and challenger brands.  He has...

ECCO GOLF ambassadors, Henrik Stenson and Erik van Rooyen, have each designed custom versions of the ECCO BIOM® H4 shoe for the SS22 collection – with the PGA Tour stars coming up with striking and unique designs that reflect their style and personalities on and off the course. Paying homage to his nickname - and following on from the popularity of his S-THREE ‘Iceman’ design - Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold...

David Cederholm, EMEA Sales Director for Toptracer, is set to attempt to break the Guinness World Record for the most golf balls hit in a 24-hour period. The record, which has stood since 22nd June 2002, stands at 10,392 balls, which averages at one shot every 8.3 seconds. David will be taking on the challenge for a cause very close to his heart. In early 2021, a close friend of David’s, Peter Kerr, was sadly diagnosed with a glioblastoma. The rare and...