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Recent News

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Golf Equipment

Golf Pride, an industry leader in golf performance equipment, unveils its new putter grip featuring Reverse Taper Technology. Engineered to optimise both hands during the putting stroke to help square the clubface at impact, Reverse Taper putter grips will be available for purchase at retail and golf course locations beginning March 4. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a slimmer upper half and wider lower section to help anchor the...

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance. The i530 irons are available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “The continued popularity of distance irons has been an interesting and fun challenge for our engineers, especially in the players category where there is...

Global golf footwear innovators, ECCO GOLF, are proud to introduce their latest game-changing innovation, the ECCO GOLF LT1. The shoe sets a new standard in lightness and comfort, redefining the golf shoe experience with the introduction of ECCO's groundbreaking LYTR technology. At the heart of the LT1 shoe lies ECCO's most recent technological advancement: LYTR. This revolutionary tech combines ECCO’s renowned FLUIDFORM technology with all-new LYTR Foam, a cutting-edge material engineered to deliver unparalleled cushioning and rebound. LYTR Foam is seamlessly...

Shot Scope, the industry-leader in advanced GPS, rangefinder, and shot tracking technology, has announced a collaboration with Liverpool FC. The collaboration allows golf enthusiasts to support their favourite football team, whilst bringing in award-winning precision from the PRO L2 laser to their game. Both the rangefinder and case feature the LFC crest, perfect to champion on-course. “A customised rangefinder is a great chance to add something unique to the bag. With sporting fanatics in mind, we’ve teamed up with Liverpool FC for...

Founded by Karsten Solheim nearly 65 years ago on the concept of engineering more-forgiving, easier-to-hit golf clubs, PING continues that never-ending pursuit with today’s introduction of the G430 MAX 10K driver, its highest MOI, most forgiving and straightest driver to date. The G430 MAX 10K driver is available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “Our new G430 MAX 10K joins the G430 driver family and earns the distinction of being the most forgiving...

A long-time leader in iron innovation and performance, today PING introduced the Blueprint S and Blueprint T, two new forged iron models engineered and custom built for golfers seeking to improve their games through tour-proven technology. The Blueprint S and Blueprint T are available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “Our two Blueprint irons represent a new strategy for us in the forged-iron category,” said John K. Solheim, PING CEO & President. “With...

Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with their updated AW23 collection, introducing both a variety of striking new colourways to the latest line-up and a brand-new shoe model; the ECCO BIOM® TOUR. An eye-catching addition to the new range, ECCO BIOM® TOUR features ECCO GOLF’s pioneering BIOM® NATURAL MOTION® technology with ECCO’s spiked sole design in a fresh model for the autumn/winter season. The Pivix spikes incorporated into ECCO BIOM® TOUR...

With women’s golf participation at an all-time high, PING introduced the G Le3 family today, continuing its industry-leading commitment to bringing women golferslightweight, score-lowering technology engineered and custom-made exclusively for their games. The complete line of clubs is available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “Our on-going commitment to engineering lightweight, easy-to-hit, premium clubs for women is rooted in PING’s long history of supporting women’s golf, dating back to the early 1970s....

Registration for the 2023 PING Fourball Betterball Mixed tournament is open, providing an opportunity for all club golfers in England to take part in the biggest mixed Fourball Betterball competition of the year. One of a number of national grassroots tournaments supported by PING – also including the PING Women’s Fourball Betterball tournament – the mixed event is open to all club golfers across the country. Successful teams will have the chance to compete in the National Final at Thonock Park,...

Golf Pride, an industry leader in innovation and sports performance equipment, has announced the results of the first of a series of research studies into grip performance, that has concluded that new golf grips offer an increased average carry length of 2.3 yards on full golf shots. Players taking part in the study found that their average ball speed (average: 121.6 mph) increased by 1.3mph, and the average carry length (average: 168.6 yards) increased by 2.3 yards with the designated test...