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Recent News

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Golf Footwear

Essendon, Hertfordshire, UK – 3 March 2022 – GMS is delighted to announce a new partnership with 2023 Open Championship host venue, The Royal Liverpool Golf Club, supporting the prestigious club with digital consultancy and, specifically, elevating its consumer-facing content across channels. With a particular emphasis on driving growth and exposure across Hoylake’s social media channels, the partnership is effective immediately and marks an exciting chapter for the club as it begins to ramp up preparations for next year’s 151st Open. Founded...

ECCO GOLF combines its passion for footwear innovation with J.Lindeberg's progressive design in a new, limited-edition collaboration featuring a bold take on four iconic ECCO shoes. With the first of four styles launching today, the new collection is a creative mix of fashion and function, merging J.Lindeberg aesthetics with ECCO GOLF’s advanced technologies and premium leather. The collaboration includes an exciting new take on the men's ECCO GOLF BIOM® C4 with a curved zipper, a silver sole version of the ECCO...

ECCO® GOLF ambassador, Lydia Ko, kicked off her 2022 season in style, going wire-to-wire with a nail-biting one-shot victory at the Gainbridge LPGA. Ko, who in 2021 returned to the winner’s circle at the LOTTE Championship, was in good form at the start of 2022 following a strong T10 finish at the Hilton Grand Vacations Tournament of Champions. This week, wearing ECCO BIOM® G3, Ko enjoyed four brilliant rounds of golf at what was a tough test in Boca Rio Golf Club,...

Danish footwear brand, ECCO® GOLF, has announced the signing of fellow Danes, Nanna Koerstz Madsen and Niklas Nørgaard Møller, on multi-year deals. LPGA Tour star, Koerstz Madsen, turned pro in 2015 following a standout season as Europe’s number 1 ranked amateur golfer, after racking up 10 amateur victories between 2009 and 2014. Since 2015, she has had a successful run across both the Ladies European and PGA Tours. 2021 has represented Koerstz Madsen’s most impressive year as a pro, culminating in two...

ECCO GOLF ambassadors, Henrik Stenson and Erik van Rooyen, have each designed custom versions of the ECCO BIOM® H4 shoe for the SS22 collection – with the PGA Tour stars coming up with striking and unique designs that reflect their style and personalities on and off the course. Paying homage to his nickname - and following on from the popularity of his S-THREE ‘Iceman’ design - Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold...

GMS, Europe’s foremost golf marketing agency, has extended its presence into the Asia-Pacific region with the appointment of Eric Lynge as the company’s Special Advisor, APAC. Formed in 2001, GMS has grown into a full-service marketing agency servicing 24 of golf’s most prominent brands, rights holders, and resorts as clients. The appointment of Lynge coincides with the opening of a Singapore-based silo office to support both the service offered to existing clients in the region and also the growth of new business...

ECCO® GOLF ambassador, Lydia Ko, was on sparkling form this week at the Royal Greens Golf and Country Club in Saudi Arabia, winning her second tournament of 2021. Ko has been enjoying a stellar year, having triumphed at the LOTTE Championship in April before securing a bronze medal at the Tokyo Olympic games later in the season. The New Zealand star entered the week looking to build further on her 2021 successes. Wearing ECCO BIOM G3, Ko started her week with a...

Episode one featuring Fanny Sunesson can be viewed online now: https://golf.ecco.com/pros/fanny-sunesson-a55 Pioneering Danish golf footwear brand, ECCO GOLF, has launched a brand-new video series that features a variety of personalities who have dedicated their lives to the game of golf – highlighting why the sport is More Than A Game. The series was launched on golf.ecco.com today, with the first episode showcasing the story of iconic female caddie, Fanny Sunesson, who broke boundaries in the game during an illustrious career on the...

ECCO GOLF has enjoyed a stellar week across the globe, claiming two tournament wins and a further four top-10 finishes. In Japan, ECCO GOLF Ambassador Sakura Koiwai continued her dominant year by winning the CAT Ladies Tournament at Daihakone CC, her fifth win of the 2021 season. Koiwai, wearing ECCO BIOM H4, carded a one-under-par 71 on the final day to finish two shots clear of second place. She now sits atop the money list and the points list on the...

Pioneering footwear brand, ECCO® GOLF, has announced the re-signing of LPGA star, Lydia Ko, on a three-year deal. The New Zealander, who recently won Olympic bronze in Tokyo, has represented ECCO since 2017 and is one of the most popular players in women’s golf. She has been back close to her scintillating best in 2021, setting a new tournament scoring record en route to winning the LPGA Tour’s LOTTE Championship in April. Ko, 24, also finished in second place at the ANA...