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Recent News

Newsletter

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Golf Technology

Posted on September 3, 2025
Competitive socialising, Entertainment, European Golf Destinations, Golf, Golf Resort, Golf Software, Golf Technology, Golf Travel, UK Golf Destinations

GLASGOW (Sept. 3, 2025) – Topgolf Glasgow is bringing a taste of the gridiron to Scotland this autumn with the launch of its brand-new Field Goal Challenge game. Inspired by American football, the new mode gives Players the chance to test themselves by sending golf balls soaring through virtual goalposts. “At Topgolf, we love creating moments that bring Players together,” said Josh Belkin, Topgolf SVP Revenue Management & Player Engagement. “From splitting the uprights in our new Field Goal Challenge game to cheering on...

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Posted on June 25, 2025
Competitive socialising, Entertainment, Golf, Golf Software, Golf Technology

LONDON, 24 June 2025 – Topgolf is dialling up the fun with a fresh range of value offers launching throughout the summer across its four UK venues – all designed to help Players maximise their Topgolf experience by giving them more for less. “Topgolf exists to bring joy to all Players, experts and novices alike, by creating more ways to play the game of golf – and making our play more affordable,” said Topgolf CEO Artie Starrs. “We’re meeting Players where they...

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Posted on May 21, 2025
Golf, Golf Equipment, Golf Software, Golf Technology, Luxury Residential

(Edinburgh, Scotland) 21, May 2025 – Shot Scope, the industry-leading manufacturer of GPS, rangefinder, and performance tracking technology, is proud to announce a new distribution partnership with Golfers World, marking a significant step in the brand’s continued expansion into the European market. The partnership will see Shot Scope products distributed across France, Germany, the Netherlands, and Belgium through Golfers World and Piguy (France) and its affiliated retailer Golfers World. As part of this launch, Shot Scope is enhancing its accessibility in these regions by...

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Posted on April 3, 2025
Competitive socialising, Entertainment, Golf, Golf Equipment, Golf Software, Golf Technology, UK Golf Destinations

(Dallas, Tex.) April 2, 2025 — Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 - 30. In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green. In...

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Posted on February 13, 2025
Golf, Golf Software, Golf Technology

A groundbreaking research project commissioned by leading trade bodies within the golf club industry, has released a report offering national data and insights on how golf clubs in the UK and Ireland are using golf software technology. Commissioned in July 2024 by the Golf Club Managers Association (GCMA), The Golf Club Secretary, Scottish Golf Club Managers Association (SGCMA), UK Golf Federation (UKGF) and Club Management Association of Ireland (CMAI), the research project surveyed 134 golf club managers on various aspects relating...

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Posted on February 13, 2025
Golf, Golf Equipment, Golf Technology

(Pinehurst, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing. ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. Since 2017, ALIGN has become one of the most successful grip technologies in Golf Pride’s history. ...

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Posted on September 4, 2024
Golf, Golf Software, Golf Technology

Golf Genius, the leading provider of cloud-hosted golf software solutions, has launched its off-course technology solution for the indoor and entertainment golf market, enabling venues to build communities for golfers to join, book and play. Further strengthening its commitment to invest in technology that advances all levels of the game, Golf Genius has designed and developed this solution for indoor, driving range and other entertainment golf venues to elevate their customer’s experience and drive repeat business. “Acknowledging off-course golf’s growing influence and...

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Posted on August 12, 2024
Golf, Golf Equipment, Golf Technology, Health and Lifestyle

Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection. A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both! Based on a sneaker from...

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Posted on August 7, 2024
Golf, Golf Equipment, Golf Technology, Health and Lifestyle

Aptly named The Sure Thing, the club is designed to increase the likelihood of making contact with the ball, no matter your skill level London, UK  01/08/2024 – Topgolf continues to make golf more accessible for all with the unveiling of a brand-new golf club: ‘The Sure Thing’. Created to make the game significantly easier and more enjoyable, The Sure Thing is available for use exclusively at Topgolf venues around the world. Topgolf celebrates the bad shots from novice players just as...

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Posted on July 31, 2024
Golf, Golf Technology

Shot Scope, the industry-leader in advanced GPS, rangefinder and shot tracking technology, has secured $8.5m in capital, accelerating its offering of technology and game improving data to over 60 million golfers worldwide. Led by Guinness Ventures, the company has raised the capital to continue strong investment into product development, specialist resource, and global brand marketing - as it continues to provide subscription free, game-enhancing technology to golfers. With GPS wearables, laser rangefinders, and shot tracking devices, Shot Scope is committed to...

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