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Recent News

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Golf Technology

Posted on April 3, 2025
Competitive socialising, Entertainment, Golf, Golf Equipment, Golf Software, Golf Technology, UK Golf Destinations

(Dallas, Tex.) April 2, 2025 — Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 - 30. In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green. In...

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Posted on February 13, 2025
Golf, Golf Software, Golf Technology

A groundbreaking research project commissioned by leading trade bodies within the golf club industry, has released a report offering national data and insights on how golf clubs in the UK and Ireland are using golf software technology. Commissioned in July 2024 by the Golf Club Managers Association (GCMA), The Golf Club Secretary, Scottish Golf Club Managers Association (SGCMA), UK Golf Federation (UKGF) and Club Management Association of Ireland (CMAI), the research project surveyed 134 golf club managers on various aspects relating...

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Posted on February 13, 2025
Golf, Golf Equipment, Golf Technology

(Pinehurst, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing. ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. Since 2017, ALIGN has become one of the most successful grip technologies in Golf Pride’s history. ...

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Posted on September 4, 2024
Golf, Golf Software, Golf Technology

Golf Genius, the leading provider of cloud-hosted golf software solutions, has launched its off-course technology solution for the indoor and entertainment golf market, enabling venues to build communities for golfers to join, book and play. Further strengthening its commitment to invest in technology that advances all levels of the game, Golf Genius has designed and developed this solution for indoor, driving range and other entertainment golf venues to elevate their customer’s experience and drive repeat business. “Acknowledging off-course golf’s growing influence and...

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Posted on August 12, 2024
Golf, Golf Equipment, Golf Technology, Health and Lifestyle

Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection. A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both! Based on a sneaker from...

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Posted on August 7, 2024
Golf, Golf Equipment, Golf Technology, Health and Lifestyle

Aptly named The Sure Thing, the club is designed to increase the likelihood of making contact with the ball, no matter your skill level London, UK  01/08/2024 – Topgolf continues to make golf more accessible for all with the unveiling of a brand-new golf club: ‘The Sure Thing’. Created to make the game significantly easier and more enjoyable, The Sure Thing is available for use exclusively at Topgolf venues around the world. Topgolf celebrates the bad shots from novice players just as...

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Posted on July 31, 2024
Golf, Golf Technology

Shot Scope, the industry-leader in advanced GPS, rangefinder and shot tracking technology, has secured $8.5m in capital, accelerating its offering of technology and game improving data to over 60 million golfers worldwide. Led by Guinness Ventures, the company has raised the capital to continue strong investment into product development, specialist resource, and global brand marketing - as it continues to provide subscription free, game-enhancing technology to golfers. With GPS wearables, laser rangefinders, and shot tracking devices, Shot Scope is committed to...

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Posted on June 12, 2024
Golf, Golf Technology

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced a multi-year technology services agreement with the PGA of New Zealand (PGANZ), further expanding its global reach across national associations. PGANZ joins a growing portfolio of national PGAs that have chosen Golf Genius’ market-leading tournament management solution, including the PGAs of America, Australia, Belgium, Canada, Holland, Japan, Portugal and Spain. “This exciting cooperation extends our longstanding commitment to provide PGA Professionals with the best technology and support available in the...

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Posted on June 6, 2024
Golf, Golf Technology

Golf Genius has announced that it has acquired Swing by Swing Golf, Inc. - owner of the SwingU golf GPS and scorecard app, and the SwingU Coach performance data platform – as the latest addition to the portfolio of Golf Genius consumer brands. SwingU is one of the leading GPS apps used by golfers, and provides worldwide GPS course maps and scorecards, shot tracking, club recommendations, “strokes gained” statistics, wind speed, elevation, “plays like” distances, and SwingU TV - an instruction...

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Posted on May 30, 2024
Golf, Golf Technology

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced the appointment of Simon Barratt as its new Sales Manager for Midlands, South of England and Wales. With over 20 years of experience in golf software, Barratt has previously held roles across support, training, implementation, account management, and new business sales. This includes working closely with The R&A to supply World Handicapping System (WHS) services to golf clubs in more than 15 countries. Beginning with immediate effect, Barratt will work...

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