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Recent News

Newsletter

    Golf Technology

    Foremost Golf, the U.K’s largest retail and marketing services group, has promoted Christoph Rohner to the role of EMP Social Media Manager, to oversee the group’s EMP Social Media member support service. One of the key components of its Elite Marketing Programme (EMP), Foremost’s innovative EMP Social Media solution gives members a better way to manage their social content and interact with their audience online. Integration with the new EMP Content System saves Foremost members further time with the necessary tools located...

    Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has announced some exclusive statistics comparing the ability of European and American club golfers, ahead of the 2020 Ryder Cup at Whistling Straits. In true Ryder Cup fashion, Shot Scope compared European and American golfers in a 12 v 12 ‘Sunday singles’ style event. Each match featured a different performance statistic designed to set apart the ability of golfers from either side of the Atlantic. After all 12 matches...

    Engineered for golfers in search of versatility and improved shot making inside the scoring zone, PING today introduced the Glide Forged Pro wedge series. The tour-inspired, high-spinning design is offered in two grind profiles and multiple loft options to fit players who rely on precision and control to shoot lower scores. The custom-fit, custom-built Glide Forged Pro wedges are now available for pre-order at authorised PING retailers around the world. “When you look at the Glide Forged Pro wedge, everything about it...

    Employing a patent-pending technology known as AlumiCore, PING today introduced the i59 iron, a forged blade that delivers the look, feel and trajectory control preferred by better players with forgiveness unprecedented in blade-style designs. The custom-built i59 irons are now available for custom fittings at authorised PING retailers around the world. “There’s been a lot of anticipation for the i59 iron since we took them out on tour a few months ago, so we’re very excited to bring them to golfers around...

    Global golf footwear innovators, ECCO GOLF, have taken another step in the hybrid performance phenomenon with the introduction of a BOA® option in the ECCO BIOM® H4 collection. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM®H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.  A breakthrough in ECCO’s ever-evolving last technology, BIOM® H4 features the new BIOM®2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION® Technology that enables the foot to move...

    10-Year Exclusive Collaboration with the “Home of Golf” Brings Innovative Ball-Tracing Technology From Toptracer to One of the Most Iconic Courses in the World Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, today announces details of a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” along with Toptracer as the official range technology of St Andrews Links. World-renowned St Andrews Links is a beacon...

    Nippon Shaft scored a golf trifecta on Sunday, posting victories on the PGA, LPGA and European Tours on the same day.   The 41-year-old former U.S. Open champion shot a final round 7-under 64 to come from four shots back to win the 50th John Deere Classic at TPC Deere Run in Silvis, Illinois by two strokes. The former Clemson Tiger used N.S.PRO MODUS³ Tour 120 TX steel shafts in his irons and N.S.PRO MODUS³ Wedge 125 steel shafts in his wedges...

    PowaKaddy, the world’s leading golf trolley brand, is launching a range of premium push carts for 2021 that represent the brand’s best ever collection. With the demand for golf higher than ever, the all-new push cart range boasts modern designs and is packed with features offering golfers an array of options to suit their needs. “The push trolley market is an increasingly important part of our business, and our exciting new range reflects that,” said David Catford, PowaKaddy’s CEO. “The new...

    Shot Scope completes final phase of Strokes Gained implementation to industry-leading performance tracking platform Shot Scope, the industry-leader in performance tracking technology, has completed the final phase of its Strokes Gained platform implementation, which will allow users to benchmark their game more accurately than ever before via the mobile app.  This final update in the three-part implementation programme will allow Shot Scope users to compare their performance statistics against six different handicap levels – 0, 5, 10, 15, 20, and 25. The upgrade...

    Nippon Shaft’s Modus Series notched its 240th and 241st victories since it debuted on pro Tours a decade ago, with wins on the European and LPGA Tours. A European Tour veteran from Northern Ireland won the inaugural Scandinavian Mixed Hosted by Henrik & Annika, in Gothenburg, Sweden using N.S.PRO MODUS³ Tour 120 steel shafts in his irons. It was the first European Tour victory for the 37-year-old who finished at 17-under par. His 8-under final round featured eight birdies and an eagle...