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Recent News

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Golf Technology

Toptracer has today announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal. The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the...

With a focus on maximising MOI through multi-material designs and minimising the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorised PING golf shops around the world. “We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has revealed some amazing statistics that show just how rusty England’s golfers were after nearly three months away from the course when clubs reopened yesterday.  Shot Scope recorded more than 446,000 shots yesterday as restrictions eased; a figure that represents its largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played (England), eclipsing the previous daily record in the country by over...

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.  Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and...

PowaKaddy, the world’s leading electric trolley company, is continuing to drive innovation forward and raising the bar for technological advancements as it unveils details of its new and improved 2021 product offering.  Featuring a raft of pioneering features and new design aspects, this high-tech collection puts a premium on intelligence and simplicity of use.  “Our electric trolleys and products have evolved significantly over the last 40 years and continue to sit at the cutting-edge of the industry,” commented PowaKaddy CEO, David Catford....

Shot Scope, the industry-leader in performance tracking and GPS technology, has today been announced as the latest Troon ‘Preferred Retail Partner’. The new alliance will provide Troon customers and members with special access to Shot Scope products designed to enhance on-course performance tracking and game management. Troon provides first-class golf experiences to thousands of players at nearly 600 locations around the globe and will utilise Shot Scope’s established international footprint to further enhance that experience with innovative game management technology and...

Since its inception, Topgolf Entertainment Group, a global sports and entertainment company, has worked to grow the game of golf by making it more accessible and connect communities across the globe through meaningful, tech-driven experiences. As a culmination of this commitment, Topgolf announces a first-of-its-kind 9-Shot Challenge Global Tournament, an innovative global competition that allows players to compete – from virtually anywhere.  This experience will deliver a cross-platform golf competition that connects in-person players from around the world at participating...

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app. Strokes gained is a way of analysing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their...