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Recent News

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Golf Technology

10-Year Exclusive Collaboration with the “Home of Golf” Brings Innovative Ball-Tracing Technology From Toptracer to One of the Most Iconic Courses in the World Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, today announces details of a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” along with Toptracer as the official range technology of St Andrews Links. World-renowned St Andrews Links is a beacon...

Nippon Shaft scored a golf trifecta on Sunday, posting victories on the PGA, LPGA and European Tours on the same day.   The 41-year-old former U.S. Open champion shot a final round 7-under 64 to come from four shots back to win the 50th John Deere Classic at TPC Deere Run in Silvis, Illinois by two strokes. The former Clemson Tiger used N.S.PRO MODUS³ Tour 120 TX steel shafts in his irons and N.S.PRO MODUS³ Wedge 125 steel shafts in his wedges...

PowaKaddy, the world’s leading golf trolley brand, is launching a range of premium push carts for 2021 that represent the brand’s best ever collection. With the demand for golf higher than ever, the all-new push cart range boasts modern designs and is packed with features offering golfers an array of options to suit their needs. “The push trolley market is an increasingly important part of our business, and our exciting new range reflects that,” said David Catford, PowaKaddy’s CEO. “The new...

Shot Scope completes final phase of Strokes Gained implementation to industry-leading performance tracking platform Shot Scope, the industry-leader in performance tracking technology, has completed the final phase of its Strokes Gained platform implementation, which will allow users to benchmark their game more accurately than ever before via the mobile app.  This final update in the three-part implementation programme will allow Shot Scope users to compare their performance statistics against six different handicap levels – 0, 5, 10, 15, 20, and 25. The upgrade...

Nippon Shaft’s Modus Series notched its 240th and 241st victories since it debuted on pro Tours a decade ago, with wins on the European and LPGA Tours. A European Tour veteran from Northern Ireland won the inaugural Scandinavian Mixed Hosted by Henrik & Annika, in Gothenburg, Sweden using N.S.PRO MODUS³ Tour 120 steel shafts in his irons. It was the first European Tour victory for the 37-year-old who finished at 17-under par. His 8-under final round featured eight birdies and an eagle...

Nippon Shaft’s steel shaft products were in play through the bags of both the winner and runner-up at the 2021 U.S. Women’s Open, which ended in sudden death at Olympic Club in San Francisco. The winner – who tied for the youngest-ever U.S. Women’s Open champion at 19 years, 11 months and 17 days – used N.S.PRO MODUS³ prototype steel shafts in her irons and wedges to claim the title, with a birdie on the first hole of a sudden death...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has today unveiled three new colour iterations of its ultra-accurate GPS-only G3 golf watch. Now available with the original black strap, as well as new red, teal and grey options, the perfectly sized, unisex G3 is sure to fit comfortably on the wrist of any golfer. All new coloured straps are also fully interchangeable, allowing users to switch out their strap at any time for a new colour. Using the...

Players using Nippon Shaft products won on both sides of the Atlantic on Sunday (May 30), as Nippon Shaft’s Modus series racked up its 235th and 236th victories on global professional Tours. The European Tour winner in Denmark successfully defended his title at the Made in Himmerland tournament, where he used Nippon Shaft’s N.S.PRO MODUS³ Tour 120x steel shafts in his irons and wedges. The Austrian shot 21-under par to win by five and earn a cheque of €229,480. Meanwhile, the winner...

Shot Scope, the industry-leader in advanced GPS and shot tracking technology, has today surpassed the landmark figure of 100 million golf shots tracked using its performance tracking golf watches. David Hunter, CEO of Shot Scope, commented: “This incredible milestone is testament to the rapid development and understanding of the performance tracking category. With greater knowledge, golfers are able to make more informed decisions out on the course, and we are proud to say that so far, our technology has helped golfers,...

Following on from the successful contactless player management solution debuted on the European Tour during the resumption of golf in the 2020 Race to Dubai season, Golf Genius Software will provide professional scoring in addition to its proven contactless player management solution at the international schedule of events for the over-50s professional golf tour in 2021. Craig Higgs, Managing Director of Golf Genius International commented: “We are extremely proud to be working with the Legends Tour ahead of its exciting 2021...