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Recent News

Newsletter

Golf

10-Year Exclusive Collaboration with the “Home of Golf” Brings Innovative Ball-Tracing Technology From Toptracer to One of the Most Iconic Courses in the World Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, today announces details of a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” along with Toptracer as the official range technology of St Andrews Links. World-renowned St Andrews Links is a beacon...

Darren Clarke continued his run of strong form at Sunningdale as he came close to adding The Senior Open title to his list of accolades – with the Northern Irishman citing his use of CBD oil as a contribution to his recent form. Clarke, who recently bagged two wins on the PGA Tour Champions in the space of just three months, finished in third place at Sunningdale after a strong showing throughout the week and, after the final round, he was...

ECCO GOLF Ambassador, Minjee Lee, shot a blistering seven-under-par 64 to claim her maiden major title at the Evian Championship in France. The Australian star, wearing ECCO BIOM® G3, went into Sunday’s round seven shots adrift of the overnight leader, but birdied four of her final five holes to set the target at 18-under-par, before making another birdie on the first playoff hole to secure the title on the banks of Lake Geneva. “It was really close and I’m really happy, I never...

Nippon Shaft scored a golf trifecta on Sunday, posting victories on the PGA, LPGA and European Tours on the same day.   The 41-year-old former U.S. Open champion shot a final round 7-under 64 to come from four shots back to win the 50th John Deere Classic at TPC Deere Run in Silvis, Illinois by two strokes. The former Clemson Tiger used N.S.PRO MODUS³ Tour 120 TX steel shafts in his irons and N.S.PRO MODUS³ Wedge 125 steel shafts in his wedges...

Sotogrande SA has announced that their gated community El Mirador - part of the La Reserva Club residential concept – has sold out and achieved record-breaking amounts following a year of unprecedented demand. Interest in properties within the four gated communities at La Reserva in Sotogrande markedly increased during 2020 and has continued into the first half of this year as prospective buyers turn to the region for peace and relaxation, more time to spend with family and friends, and more...

PING has released details of its Spring/Summer 2022 men’s apparel range, which combines the latest premium fabrics with eye-catching and stylish designs, so that golfers can look and play their best. Due to continued demand, the collection is their largest to date and is inspired by PING’s rich heritage, with key styles paying tribute to PING’s pioneering engineering history. Staying true to PING’s clean and timeless design ethos, the SS22 men’s collection features a key focus on ‘Elevated Geos’. The refined...

PING has unveiled details of its Spring/Summer 2022 collection. The new range creates an uplifting summer mood, using colour and performance fabrics in a mix of heritage-inspired patterns that have been modernised to soften and update traditional formal looks. The garments showcase a variety of elegant designs in what is their most diverse women’s offering to-date, highlighting PING’s dedication to the women’s game. For SS22, PING have introduced recycled content into a number of styles and have broadened their women’s offering...

Golfbreaks, the market leader in global golf travel, has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.   Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s best-in-class consumer database.   While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its...

Visit Kent, the official destination management organisation responsible for supporting and growing tourism in Kent, has appointed GMS as its marketing agency for an upcoming campaign focussed on The 149th Open. With the domestic golf tourism sector experiencing unprecedented demand, Visit Kent through its dedicated ‘Golf in Kent’ partnership, is looking to use the staging of Europe’s most significant golf event to amplify the breadth of offering in the area, and ultimately bring more visitors to one of England’s most spectacular...

PING pros were dominant on the European Tour and PGA TOUR on Sunday as the brand celebrated victories on both sides of the pond. Viktor Hovland became the first Norwegian to win on the European Tour as he secured the BMW International Open title, while Harris English was victorious in a mammoth eight-hole playoff at the Travelers Championship on the PGA TOUR. Hovland started his final round at Golfclub München Eichenried with a three-shot advantage, and the 23-year-old birdied the 13th...