ECCO® GOLF takes ice to the desert with the release of a special edition ‘Iceman’ design with Henrik Stenson
Pioneering Danish golf footwear brand, ECCO GOLF, is once again breaking the mould for golf shoe design as it takes ice into the desert with the creation of a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week.
Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colourways, featuring an icy blue and white colouring in the midsole, as well as cracked leather uppers – developed by world-leading innovators, ECCO Leather – that represent shards of shattered ice. The tongue also comes complete with a special edition tag reading: Henrik Stenson The Iceman.
“It’s great to join forces with ECCO GOLF to create ‘The Iceman’ shoe,” said Stenson. “The brand is renowned for its dedication to delivering quality, comfort and style, and these shoes represent exactly that.
“With their cracked leather uppers and cool midsole colouring, ‘The Iceman’ designs are definitely going to turn a few heads out on the course.”
Stenson will debut the shoes during the Abu Dhabi HSBC Championship, which takes place this week and represents the opening event on the 2021 European Tour schedule. A version of the ‘The Iceman’ shoe will be available for the public to purchase in the spring and is one of seven different colourways in the updated S-THREE collection.
New for SS21, the S-THREE collection is also available with the additional option of Ombre/White or White/Seaport versions with the BOA® lacing system for men. The women’s colourways include White/Silver Grey or Silver Grey/Rose Dust with BOA® lacing, as well as Limestone or White/Hibiscus non-BOA® versions.
Stenson has enjoyed a stellar career since turning pro in 1998 and became the first male Swedish major champion when he won the 2016 Open Championship at Royal Troon with a major championship record lowest aggregate score of 264.
A two-time European Tour Golfer of the Year (2013 and 2016) and Olympic silver medallist, Stenson has spent over 300 weeks ranked in the World Top Ten during an illustrious career which has seen him record more than 20 Tour victories.
Designed in collaboration with Stenson himself, the special edition ‘Iceman’ shoe showcases the next-generation zonal support provided by pioneering midsole technology in each of the S-THREE styles featured in the Spring/Summer 2021 collection.
A revolutionary hybrid model that blends on-course performance with off-course style, the game-changing S-THREE design delivers dynamic comfort and modern looks from the tee box to the clubhouse and beyond.
The latest breakthrough in direct injection innovation, ZONAL FLUIDFORM™ TECHNOLOGY creates a moulded midsole with three distinct zones of softness to ensure the right balance of cushioning and stability exactly where you need it.
The heel of the midsole is engineered for medium softness to ensure the right amount of cushioning and comfort, while the central part of the midsole has higher levels of rigidity to deliver outstanding lateral stability throughout the swing. The forefront of the midsole comes with the highest level of softness for exceptional walking comfort.
ZONAL FLUIDFORM™ is a ground-breaking technology for ECCO GOLF and the shoe industry as a whole. Due to the advanced multi section injection process, the midsole of every pair of S-THREE shoes will have exclusive features and unique colour transitions between the different sections. This gives each pair of shoes a distinctive look, perfect for golfers who enjoy an individual style.
The shoe’s uppers are crafted from thicker ECCO SOFT CALF NAPPA leather, made in ECCO’s own tanneries, with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.
A double layer of neoprene in the collar and heel provides increased padding for additional wearing comfort throughout the swing while ECCO FLUIDFORM™ Direct Comfort Technology ensures a finely-tuned balance of cushioning and rebound.
The award-winning ECCO DYNAMIC TRACTION SYSTEM™ (E-DTS™) outsole design provides more than 100 traction bars and 800 traction angles for excellent grip in all playing conditions.
S-THREE demonstrates ECCO GOLF’s dedication to innovation through a pioneering set of features and benefits, including:
- ZONAL FLUIDFORM™ TECHNOLOGY applied in the polyurethane midsole that creates three different zones with three separate levels of rigidity
- Zone 1- Comfort: Heel of the midsole is engineered for medium softness to ensure greater cushioning and comfort
- Zone 2 – Stability: Central part of the midsole has higher levels of rigidity to deliver outstanding lateral stability throughout the swing
- Zone 3 – Flexibility: Forefront of the midsole comes with the highest level of softness for guaranteed walking comfort and flexibility
- It also creates an integral, flexible and durable bond without the compromises common with conventionally stitched and/or glued assemblies
- Highly breathable and 100% waterproof and breathable GORE-TEX technology that prevents moisture from penetrating the shoe, while also allowing natural moisture to escape