Pinehurst, NC 24, March. 2025 – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is celebrating the annual trip to Augusta, Ga. with the unveiling of the 2025 Honorary Starter Collection. Since first finding the winner’s circle in 1967, 44 past champions have put their trust in Golf Pride grips on the way to the green jacket.

The 2025 Honorary Starter Collection features a thoughtfully designed Tour Velvet® as well as a themed Reverse Taper® putter grip. The Tour Velvet® is available in both standard and midsize options and tastefully showcases a vibrant azalea design that is contrasted against a dark green body with pops of white detailing for a refined and classic look. For the flat stick, Golf Pride created a special version of its medium pistol Reverse Taper which brings to life the iconic visual sights found around Augusta.

The collection will be available for purchase on March 24 at select retailers. Alternatively, you can find out more information at GolfPride.com.

“The Honorary Starter Collection celebrates Golf Pride’s rich & victorious history with designs that encapsulate the iconic imagery that makes our first major one of the most compelling weeks in professional golf,” says James Ledford, President of Golf Pride. “We are honored that over 40 past champions and 90 percent of the 2025 field choose Golf Pride to have in their hands when it matters most.”

As the first major signifies the unofficial beginning of the golf season for many, now is the perfect time to refresh grips to ensure optimal performance and confidence this season. For more information about Golf Pride, visit GolfPride.com or follow the brand on Instagram, Facebook, Twitter, and YouTube.