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With a healthy mix of young, dynamic creatives and established golf industry experts, our team offers clients six pillars of service which combine to enable businesses to capture attention, captivate their target audiences and elevate their reputation continually.


We offer our clients access to millions of golfers through integrated digital marketing expertise and strong relationships with leading digital publishers and influencers across multiple platforms. We create targeted, compelling branded content to seed with relevant media outlets, maximising digital exposure for our clients. Across our client portfolio, we’re tasked with complete management of social platforms and have garnered a combined follower network well into the millions.



With a 20-year heritage in PR, GMS has unrivalled contacts within every facet of golf, lifestyle, leisure and sport and travel media. With over 70 years’ combined industry experience, we can leverage our network and knowledge to generate significant and sustained exposure for clients; utilising our craft in the art of storytelling to create compelling, engaging and impactful campaigns and events.



As an agency, we pride ourselves on our neutral outlook on influencers. While we hold an extensive, industry-leading network of relationships - each client/influencer partnership is treated with the same, detailed approach and due diligence that any traditional media spend would receive. This results in growth-oriented, targeted, long-standing relationships designed to benefit all parties.



GMS has a full resource content team in-house, providing clients with an on-tap video, photographic and other visual services. Our team includes two licensed drone pilots and a set of professional editors fit to create compelling content optimised for any channel. Whether it’s a full on-course shoot or lifestyle-led studio imagery, we have the creativity and skills to deliver an asset bank that will stand the test of time.



Our in-house studio holds the experience, creativity and skills to cater to any client brief. Whether your brand needs a refresh or an entirely new customer-facing sensory experience, our accomplished design team.



GMS spends in excess of €3m annually into golf media across Europe and further afield. Ranging from sponsored social content, native and programmatic advertising, traditional print and broadcast mediums, the agency delivers maximum value and strategic planning across the board.