Reimagining and reworking Chart Hills Golf Club
Chart Hills was originally opened in 1994 to great aplomb as the UK’s first Sir Nick Faldo designed golf course. A string of accolades quickly followed, including a position among the Rolex World Top 100 Golf Course in 1995. Sadly, through the years and multiple changes of ownership, the course and club became rundown, and a persistent lack of investment took its toll. This culminated in a severe dip in its reputation both locally and nationally. RAMAC Holdings purchased Chart Hills on Christmas Eve 2019 and immediately began planning a transformation of the facility and the journey back to its former glory.
GMS were appointed to provide full scale marketing services to Chart Hills in January 2020. Initially through the closure of the facility, as an agency we were tasked with building momentum and excitement ahead of the soft relaunch some 18 months after the change of ownership. A strategy which combined regular communication with the inherited membership and a dynamic content campaign with prospects, and focused on highlighting each phase of the investment leading up to re-opening, Chart Hills quickly became the most talked about golf course development in the UK.