In January 2025, PING launched the G440 family which included Driver, Fairway Woods, Hybrids and Irons. GMS are proud to say we played our part in an all-encompassing launch campaign across Social Media, PR, Print and Digital activity.
Additionally, we helped generate coverage with more than 40 media outlets across 17 territories, with a reach of over 15 million golfers.
We also coordinated reviews with the industry’s biggest content creators, amassing over 1 million views on influencer YouTube channels, combined with a reach upwards of 3 million golfers across their social platforms.
