In the first half of 2022, GMS were proud to play our part in an all-encompassing launch campaign across the PING EUROPE social media channels, and with Europe’s bigges media titles and golf influencers.
GMS worked on three separate launches: the i525 irons, PLD Milled putters, and Glide 4.0 wedges.
Additionally, we helped generate coverage with more than 40 media outlets across 17 territories, with a reach of over 15 million golfers.
We also coordinated reviews with the industry’s biggest content creators, amassing over 1 million views on influencer YouTube channels, combined with a reach upwards of 3 million golfers across their social platforms.
