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PING

PING 2022 product launches

 

In the first half of 2022, GMS were proud to play our part in an all-encompassing launch campaign across the PING EUROPE social media channels, and with Europe’s bigges media titles and golf influencers.

GMS worked on three separate launches: the i525 irons, PLD Milled putters, and Glide 4.0 wedges.

PING Europe’s social media posts earned:

3.3M impressions

308K engagements

3.37% engagement rate

Reach of 2.2M golfers

Media and Influencer coverage

 

Additionally, we helped generate coverage with more than 40 media outlets across 17 territories, with a reach of over 15 million golfers.

We also coordinated reviews with the industry’s biggest content creators, amassing over 1 million views on influencer YouTube channels, combined with a reach upwards of 3 million golfers across their social platforms.

YouTube highlights

Rick Shiels – PLD Milled putter review

James Robinson – i525 iron review

Mark Crossfield – Glide 4.0 wedge review