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Sotogrande SA and La Reserva Club

The brief:

GMS were tasked with elevating Sotogrande through its world-renowned golf offering in Real Club Valderrama, La Reserva Club and Real Club de Golf Sotogrande. The initial task was to increase footfall among target demographics and, in turn, increase awareness of the range of properties on offer within the HNWI/UHNWI audiences, along with the lifestyle associated with living in Sotogrande.

Sotogrande then elevated the partnership with GMS following a successful two-year tenure, announcing the agency as their global partners, covering all facets of the destination.

The Results:

In 2020/21, despite the challenges of Covid-19 for the travel industry, we’ve managed to gain strong multi-channel growth and exposure in all target media across markets, including successful campaigns with the likes of; GQ, Vogue, Tatler, Abode2, CAFÉ Magazine, Forbes.com, Golf Monthly, SquareMile, Today’s Golfer, Conde Nast Traveller,
Journal du Golf/L’Equipe, How to Spend It, Bloomberg, Luxurious Magazine, Suddeutsche Zeitung and countless tier-one golf publications covering 20+ markets.

To date, the majority of the available private villas, priced between €7-15m, have been sold and occupancy at the golf courses is at an all-time high.

£1.8m 2020 media value

20+ markets reached

9.4m digital impressions

1m global audience