As co-CEO, Sam looks after key clients’ multi-channel marketing needs and also general business growth strategy and development for the agency. After graduating from the University of Nottingham, Sam took his first steps into the media world as a sports journalist through completing a Masters in multimedia journalism (NCTJ) at fast-paced agency News Associated/Sportsbeat. During and following his study, his appetite for content and media was honed at the likes of CNN, sport.co.uk and The Sun and he continues to provide golf-oriented content for British GQ. His media background, combined with 10 years at the agency has given him a well-rounded media outlook and an extensive, global industry network which allows clients to benefit from targeted coverage internationally.