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Foremost, Europe’s leading retail and marketing group, has revealed immediate success for its new Online Lesson Booking System, one of the four key optional upgrades that together make up the Elite Marketing Programme (EMP) Premium service.

Following on from the successful launch of the online system, more than 50 members are already live and using the booking service, with a further 100 in the set-up phase.

Taking the booking process online makes it more efficient and saves professionals time, as instant visibility of lesson availability and a simple booking procedure negates the need for lengthy text or WhatsApp exchanges.

Responding to member and customer demand, Foremost’s new, free-of-charge booking system enables professionals to optimise their booking diary and, crucially, it is continually promoted to potential customers through the professional’s existing EMP digital marketing communications.

Andy Martin, Foremost Managing Director, commented: “We wanted to create a solution that gives our members a supporting hand while being extremely competitive in the marketplace as a free solution to EMP Premium subscribers.

“I’m delighted that so many of our members have opted to work with our service moving forward, and I have no doubt that it will greatly benefit their businesses.”

Consumers can access the diaries of the pro shop and its teaching professionals, allowing for easy bookings as well as better awareness of availability because the system is integrated within the EMP which frequently communicates with the consumer and promotes coaching availability.

Foremost began introducing its new system through extensive beta testing and member focus groups to get professional input before rolling it out to the wider membership.

Adrian Harris, of Broadstone Golf Club, was one of the first adopters: “We implemented the Foremost Online Booking System just before Christmas and so far, it has worked really well,” he said.

“The key thing for me was that it syncs perfectly with Google Calendar, which we used previously. We are seeing members and non-members making bookings through our website as well as the club’s site and the ability for them to see our availability for lessons has definitely helped drive additional business.”

Another member who has been using the system, Trevor Newsham from Heysham Golf Club, has already seen the benefits of a digital solution: “We only started using the system four weeks ago and already over 50% of our regular customers are taking advantage of the system.

“It’s light, fast, easy to use and paperless, which is exactly what we wanted. The fact we can access it via the phone is also a big advantage and makes planning our schedules so much easier.”

Shane Naisbett, Head Professional at Chesterfield Golf Club, added: “I have always used a paper diary in the past, but I switched to the new Foremost online system a month ago and it’s been a fantastic help.

“My old paper diary has become an online calendar, so all my customers can book lessons and fittings without needing to speak to me first. It’s made my life so much easier and I would recommend it to anyone considering making the switch.”

The system can manage bookings for lessons, fittings, playing lessons, demo days and more in a streamlined and efficient process.