BGL bucks the trend with strong rounds played Q3 figures
Burhill Golf and Leisure (BGL) has reported a substantial growth in rounds played for the months of July, August and September.
In contrast, Sports Marketing Surveys Inc published its ‘Rounds Played’ figures for the third quarter of 2019, highlighting a fall in total rounds played nationally as compared with the same period in 2018.
In a stark comparison, BGL saw a positive variance as compared with the group’s own 2018 figures, for each individual month, adding up to a cumulative 7.2% growth in all rounds played at its 10 UK golf venues.
This comes off the back of a sustained period of growth for the group which, in August, announced an increase of 25% across all membership categories at its venues since 2015.
In 2019, BGL has continued to surge forward, outpacing the market, which has bounced back from 2018 with national growth of 4.2% in rounds played, achieving a remarkable 10.4% increase to 468,043 total rounds through three quarters of the year.
The group’s desire to repeatedly re-invest in its golf venues, from building new facilities to funding water sustainability measures, has paid off, providing a first-rate on-course experience to members and visitors alike.
BGL’s commitment to developing the game on a local level and bringing new golfers to the sport, especially with regards to women and juniors, is reflected in the 14% growth in rounds played on the group’s short courses year-on-year.
“I am thrilled with the results which show the hard work and effort that goes into running a successful business from the management level through to everyone at our individual clubs,” commented BGL CEO, Colin Mayes.
“We have made it a point of emphasis to continually look to enhance our on-course experience and the figures demonstrate the strong position the group has taken in what have been challenging times for all golf course operators.”
For more information on Burhill Golf and Leisure Ltd visit www.bglcompany.co.uk or follow @BGLGolf on LinkedIn.