Golf Marketing Services Ltd (GMS) and Sport Social has announced that Burhill Golf & Leisure Company (BGL) has appointed the agencies to handle its PR across the UK in 2015.
One of the largest golf course operators in the UK, BGL Golf has 22 courses at its ten venues, with leisure centres and Adventure Golf courses developed at selected sites. The vision of BGL Golf is to offer ‘great destinations for every golf and leisure occasion’, providing accessible and affordable golf to players of all abilities.
BGL is the third new client on the GMS roster in as many weeks. The news comes at the end of GMS and Sport Social’s most successful year since the agencies began trading in 2001 and 2013 respectively.
Together, GMS and Sport Social will represent BGL’s three divisions; BGL Golf, BGL Leisure and BGL Estates across the companies growing portfolios. GMS will handle all golf related communications, while Sport Social are contracted to work on behalf of BGL Leisure and BGL Estates.
“BGL offers us perhaps the most exciting new project we’ve had in some years,” said Neil Gray, Managing Partner at GMS & Director of Sport Social.
“The BGL product is fantastic, the company’s ethos is forward thinking and we’re delighted to have the opportunity to communicate the group’s messages at a local and national level.”
“GMS has an excellent reputation within the leisure sector and already represents a high quality lists of clients,” said Colin Mayes, CEO of The Burhill Group.
“We are delighted to commence this new relationship and look forward to working with Neil Gray and his team to help us achieve our mid and longer term business objectives.
“We have ambitious plans over the next few years and want to ensure that BGL is regarded as a class leading business within the golf, leisure and wider hospitality markets and we are looking forward to working with the GMS team.”
BGL joins the current GMS and Sport Social client roster which includes: Axglo Push Carts, Carnoustie Golf Links, Castiglion del Bosco, Centurion Club, Close House, ECCO Golf, ECCO Outdoor, Foremost, Golf Pride, GolfBoard, Marriott Hotels, PING, PING Apparel, Softspikes and Sports Marketing Surveys INC.