Leading golf footwear innovator ECCO Golf has announced the signing of Australian LPGA Tour player Minjee Lee as a brand ambassador.
Lee, who will compete in the new women’s ECCO BIOM Hybrid 2 model and showcase the company’s logo on her collar, claimed her first LPGA Tour victory at the 2015 Kingsmill Championship and currently sits 18th in the Rolex Women’s World Golf Rankings.
Having turned professional in 2014 after a standout amateur career which included winning the 2012 U.S. Girls’ Junior Championship and becoming the number one ranked female amateur golfer in the world at the age of 17, Lee immediately earned her full LPGA Tour card by finishing as co-medalist at the LPGA Final Qualifying Tournament.
“I’m delighted to be a part of the ECCO Golf family and can’t wait to wear the ECCO BIOM Hybrid 2 this year,” says Lee. “The cushioning and support that ECCO’s NATURAL MOTION® technology provides is incredible and like no footwear I’ve ever experienced before.”
“As one of the brightest young stars on the LPGA Tour, we’re thrilled to have Minjee representing the ECCO Golf brand,” says Jesper Thuen, responsible for global sponsorship at ECCO Golf.
“After a stellar amateur career, we have no doubts that she’ll go on to achieve great things in the women’s professional game.”
Like all ECCO Golf shoes, women’s ECCO BIOM Hybrid 2 is crafted at ECCO-owned factories using the Direct-injection Process. This bonds the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include permanent memory and a firm, water-tight seal. In addition to the water-proof GORE-TEX® version, women’s ECCO BIOM Hybrid 2 is available in water-repellent ECCO HYDROMAX™.
In addition to Lee, the ECCO Golf collection is worn in competition by Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Will Wilcox, Ben Evans, Jim Renner, Caroline Masson, Gerina Piller, Jennifer Johnson, Kendall Dye, Pernilla Lindberg, Therese Koelbaek and Liz Young, among others.