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Golf Pride Grips today announced that its eagerly anticipated ALIGN family, consisting of the MCC and MCC Plus4 models, is now readily available across Europe.

Engineered to deliver a new level of consistency in golfers’ games unlike anything before, ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment.

The groundbreaking new technology is available in the MCC family in both the traditional MCC taper profile and MCC Plus4’s larger lower hand profile.

The ALIGN Technology activates upon installation, with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced ability to help square the clubface at impact.

The patent pending innovation also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximise elevation lift and lock the grip into fingers, while conforming to the rules of golf.

For more information on the ALIGN Technology and the entire 2017 Golf Pride product offering, visit www.golfpride.com.

Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognised globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen.

Eaton is a power management company with approximately 95,000 employees. The company provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton sells products to customers in more than 175 countries. For more information, visit www.eaton.com.

Images and illustrations of the entire ALIGN family can be downloaded from: bit.ly/GolfPrideALIGN