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ETIQUS, the British brand of distinctive, quality timepieces exclusively for golfers, has announced it is to expand its highly successful timepiece range with the launch of its new Sport Tour Collection for men.

Featuring all of the same subtle golf features that have proved popular among the existing collections, this slightly smaller Sport model will be initially available in six distinctive golf-related colour options.

Sport Tour will be available in Summer White, Night Black and Auld Grey which already feature within the current range, as well as a new Iberian Orange and special edition European Blue and Georgia Green versions. Prices range from £279 to £299.

Each patented timepiece incorporates the now iconic ‘Butler Bezel’, the design of which was originally inspired by the R&A’s Pace of Play guidelines, as well as quality components such as Swiss made movements, a Sapphire Crystal glass face, and a solid stainless steel bracelet as standard.

Talking about the new Sport Tour collection, ETIQUS Founder and Managing Director Gary Butler commented, “With the brand now generating some real momentum, I’m delighted to be in a position to expand the existing range to 30 models in order to further accommodate the needs of the golfer in terms of both style and substance.

“The new Sport Tour combines the popular style, aesthetics and design details of the Sport Pro with the smaller, more compact size of the Classic Tour, while the stylish new seasonal colour options will be appreciated by golfers who are knowledgeable about the game. Watches make an excellent present and an ETIQUS timepiece is a natural choice for consideration as a unique Christmas gift for the golfer.

“The brand is founded on the principles of golfing etiquette and we’re committed to helping preserve the spirit of the game. The new Sport Tour collection will add to the growing variety of the ETIQUS range and present another option for like-minded individuals who share these values and are proud to be recognised as ‘golfers’.”

Keen to share the social and personal benefits playing golf can bring (something Gary Butler experienced first-hand), ETIQUS donates £5 from each purchase, and supports other charitable events, to raise money for The Golf Foundation, which gives children and young people the opportunity to experience golf and the life skills it has to offer ( ETIQUS successfully raised over £10,000 to this cause in its first year of trading.

ETIQUS timepieces are available to purchase online exclusively at For Christmas delivery, orders should be placed before December 18th.  Orders which have been purchased as a gift for Xmas will have the standard 14 day customer satisfaction period applied from December 25th. This means that any unworn watch can be returned in its original packaging for either an exchange or a full refund including the costs of delivery and return up to January 8th.