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ETIQUS, a new British brand of distinctive, quality timepieces exclusively for golfers, is set to debut its collection at Europe’s leading golf trade event in Harrogate in early October.

Held annually at the Harrogate International Centre, many of the PGA’s 6,000+ members across Europe will have the opportunity to view the entire collection first hand, for the first time.

Brainchild of entrepreneur and Founder Gary Butler, the ETIQUS brand is formed on the principles of golfing etiquette and is committed to helping preserve the spirit of the game for future generations.

“It will be great for the ETIQUS brand to have a presence at Harrogate for the first time this year, and I look forward to meeting lots of PGA pros and introducing them to the collection and our affiliate scheme,” commented Butler.

PGA Professionals can already obtain a 37% PGA affiliate discount on any ETIQUS timepiece for their own use. However, the British brand will be offering all attendees at the Show a unique opportunity to also take advantage of this scheme on the entire 24-timepiece-strong collection from October 6-8.

The mix of men’s and women’s models feature Swiss made movements and several subtle details and designs that are recognised and appreciated by golfers, ranging from the unique dimple patterned face to the unique ‘Butler Bezel’ inspired by Pace of Play guidelines published by The R&A.

ETIQUS timepieces can be purchased by consumers through PGA Professional affiliates. For more information visit the stand at the Golf Trade Show, or head to