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Recent News


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Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at THE PLAYERS Championship, with 116 players in the field trusting Golf Pride grips.

Eight players who finished in the Top 10, including the champion, chose Golf Pride at TPC Sawgrass. The brand’s latest innovation, ALIGN Technology, had another top three finish. The winner trusted Golf Pride’s Tour Velvet Cord grips while capturing his first career PLAYERS title.

“As we continue to elevate grips into performance equipment, it is rewarding to see our latest innovation, ALIGN Technology, be used to earn both an albatross and a hole-in-one,” said Brandon Sowell, Global Director of Sales and Marketing for Golf Pride. “We feel honoured that the best players in the world grip confidence through our innovation.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2019 product offering, visit

Eaton’s Golf Pride Division is one of the world’s largest manufacturers of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognised globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit

Eaton is a power management company with 2017 sales of $20.4 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 99,000 employees and sells products to customers in more than 175 countries. For more information, visit

For further information on Golf Pride, visit or follow @golfpridegrips on Twitter, @GolfPrideEurope on Facebook, and @golfpridegrips on Instagram.