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Recent News


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Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at 2019 PGA Championship, with 125 players (80%) in the field trusting Golf Pride grips.

11 players who finished in the Top 10 and ties, including the champion, chose Golf Pride at Bethpage State Park’s Black course. The winner trusted Golf Pride’s Tour Velvet Cord grips en route to capturing his fourth career major. In addition to touring professionals, 18 out of the 20 PGA Professionals who earned the right to compete in the 2019 PGA Championship trusted their games to Golf Pride.

The Tour Velvet family of grips have been the choice for winners of 4 of the last 5 majors dating back to the 2018 U.S. Open. In addition, Golf Pride had over 10 different performance technology models in play, ranging from the firmest and high feedback Z Grip Cord, to its softest comfort grip, the CP2.

“Choosing the right grip technology for your game is an integral part of the equipment selection process for the game’s best players,” said Brandon Sowell, Global Director of Sales and Marketing for Golf Pride. “We are always excited to see when the full range of our performance innovations are put to the highest test, from both touring pros and PGA Professionals.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements. After crowning the 2019 PGA Championship winner, 5 out of the last 6 Majors contested have been won by players trusting their games to Golf Pride.

For more information on Golf Pride’s entire 2019 product offering, visit

For further information on Golf Pride, visit or follow @golfpridegrips on Twitter, @GolfPrideEurope on Facebook, and @golfpridegrips on Instagram.