Lynx Golf is delighted to announce it has come to an agreement with Foremost to become an Approved Supplier from May 1st 2015.
The innovative and forward-thinking golf brand, which has a history of Major-winning success in golf, will also enter Foremost’s Elite Marketing Programme in January 2016 after only 2 years back in the marketplace, continuing its resurgence as a manufacturer of quality and high-performing golf clubs.
Speaking on behalf of Foremost, Company Director Andy Martin said, “We are delighted to welcome Lynx as an Approved Supplier. The team there have done a great job re-launching the brand and we very much look forward to working with them.”
The Brand is also delighted to announce it has recently expanded its HQ by purchasing adjacent buildings to include additional facilities for custom-fitting, a state-of-the-art simulator and additional office space.
“Lynx has been on a mission to get back to the level of fame and recognition it once enjoyed in its pre-Millennium heyday”, explains Stephanie Zinser, CFO of the private, family-owned company.
“The fact that we are physically expanding in conjunction with our entry into Foremost dovetails beautifully for us and underlines the real growth that we are seeing. People are starting to demand Lynx products which is a huge boost as it marks our public campaigns such as our LynxLoveStory TV advert. Once they have then tried our products at demo days, they are far from disappointed.”
The retail sector has found it easy to like Lynx in its new guise, with a new and innovative, colourful range of products covering all sectors of the market, from the new junior clubs to the innovative Boom Boom products at the flagship end of the range.
Retailers have quickly realised that Lynx’s clever pricing structure offers value for money not just to the customer, but a real return to the retailer as well, something very much lacking in the golf sector over the past few years.
“Foremost are far-sighted,” explains Steve Elford, CEO, “in that they have been quick to spot the enormous product as well as profit benefits we can offer their members, and with customer service that is also unrivalled in the industry, we are proud to be a new member for this year and beyond.
“It is very gratifying for a British organisation like Foremost to be giving such staunch support to one of the few fellow British companies in golf, and we look forward to playing a positive role in bringing back some life, enthusiasm and profit to a sporting sector that has for too long been neglected by non-British participants.”