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NBC Sports Group and tournament management software company, Golf Genius Software, today announced a strategic partnership that includes the integration of Golf Genius Software technology across multiple golf brands within the NBC Sports Group portfolio, designed to better serve golfers and golf course partners around the world.

“We have been collaborating with the Golf Genius team for more than a year in order to refine, and now offer, great new services and integrations to our customers,” said Will McIntosh, Golf Channel executive vice president, Strategy. “Golf Genius Software is one of the fastest-growing companies serving golfers and golf course operators. This partnership is exciting because not only are they software experts, but also very knowledgeable about the game of golf.”

“We’re very excited to announce this partnership,” stated Michael Zisman, CEO, Golf Genius. “We’ve learned that tight integration with other software suppliers is key to meeting customer needs, and we’re very pleased to integrate with a number of core NBC Sports Group golf businesses as part of these initiatives.”

Elements of the strategic partnership include:

  • Golf Genius as the exclusive tournament management solution for Golf Channel Am Tour , providing as host of operational improvements, as well as better integration with other Golf Channel platforms and systems. As the world’s largest amateur golf tour, Golf Channel Am Tour provides the most professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across North America.
  • The Golf Advisor Club subscription service will now provide subscriber access to a golf trip management system, which allows a trip “captain” to organise all aspects of a buddy vacation. As part of the travel services offered by Golf Advisor, the Golf Advisor Club provides personalised benefits, expert advice, unique experiences and a menu of exclusive perks to its members.
  • Golf Genius Software will support event operations for the World Long Drive Association beginning in 2020, supporting local, regional and national events that showcase golf’s longest hitters from around the globe compete in sanctioned events – many televised on Golf Channel.
  • BRS Golf, the online booking software owned and operated by GolfNow in the U.S. and Ireland, and Golf Genius have implemented new technology protocols that will allow seamless data flow between the two systems, benefiting mutual golf course operating partners. For example, customers using BRS for their tee sheet processing and Golf Genius for tournament management can use BRS to register for events, and then simply transfer the tee sheet data to Golf Genius.