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Golf Marketing Services Ltd (GMS) has announced that Nippon Shaft, the globally renowned manufacturer of premium steel and graphite shafts, has appointed the agency to manage its PR in Europe.

Nippon Shaft is one of several new additions to the GMS client roster since the start of 2015, a year that has seen the agency experience its most successful year to date since it began trading in 2001.

“Nippon Shaft is the premier shaft brand worldwide. Their quality control and performance is outstanding, so we’re very proud to have them on board as a client,” said Sam Elder, Account Director at GMS.

Scott O’Neill, Sales and Marketing Director at Nippon Shaft Europe, added; “GMS’ reputation within the golf industry is second to none, and we are excited about what 2016 holds as a result of this new relationship.

“Nippon Shaft has gathered real momentum as a brand over the past five years, culminating in unprecedented Tour success. We believe our relationship with GMS will enable us to continue this upward curve.”

The agreement for services commences on January 1st 2016.

Nippon Shaft joins the current GMS client roster which includes: BGL Golf, Carnoustie Golf Links, Castiglion del Bosco, Close House, ECCO Golf, ETIQUS, Foremost, Golf Genius, Golf Pride, Marriott Hotels, PING, PING Apparel, Playgolf, The Solheim Cup and Voice Caddie. More details on GMS can be found at

For more information on Nippon Shaft, visit