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Toptracer, the most advanced ball-tracking technology in golf, has appointed GMS as its European communications agency, effective immediately.

Owned by global sports entertainment leader Topgolf^Ò, Toptracer is best known for the ball-tracking graphics used during televised golf tournaments such as The Open Championship and Ryder Cup, among others. In addition to transforming how golf is watched on TV, Toptracer technology is now accessible at local practice facilities with Toptracer Range.

GMS will commence work highlighting the growing Toptracer Range expansion and its rollout into driving ranges across Europe.

“Toptracer Range is ready to shake up the industry and the way we all practice,” commented Sam Elder, Director at GMS. “It’s a product that gives golf its best chance of increasing participation, by offering golfers an immeasurably better practice experience. This in all makes Toptracer Range a very exciting company to begin working with.”

“Toptracer Range enhances the driving range experience through data and gamification,” said Toptracer President Ben Sharpe. “It allows facilities to reach new audiences and grow the game because golfers are more likely to bring friends and practice longer. We have great ambitions globally and I feel GMS are the right agency to assist us with this journey in Europe.”

Transforming typical driving ranges into practice and entertainment destinations, Toptracer Range combines tech and fun to create a superior golf experience, allowing players to track and analyse every shot hit. Perfect for all skill levels, it allows friends and family to compete in skills games or play virtual golf on simulated courses while on a green-grass range. New simulated courses, like Pebble Beach Golf Links, are constantly being added.

Toptracer Range joins the current GMS client roster which includes BGL Golf, Carnoustie Golf Links, Close House, ECCO GOLF, Foremost Golf, Golfbreaks.com, Golf Genius Software, Golf Pride, La Reserva Club, London Golf Club, Nippon Shaft, PING, PING Apparel, PowaKaddy, Prince’s Golf Club, PrideSports, Shot Scope Technologies, and Sotogrande SA.

For further information on Toptracer visit www.toptracer.com .