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Setting new standards in combined MOI and forgiveness for a driver, PING today introduced the new G400 Max driver, along with the G700 irons, Glide 2.0 Stealth wedges and PING Vault 2.0 putters. The new products are available for pre-order beginning today. “We’re on a mission to help golfers play better and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the...

The company that gave golfers the first high-quality sub-100-gram steel shaft today announced it will introduce a new 68-gram steel shaft, the lightest such shaft in the world. The N.S.PRO Zelos 6 will be introduced at the PGA Merchandise Show, Jan. 24-26, at the Orange County Convention Center in Orlando, and be available for purchase at retail beginning March 20. The shafts may be tested between 9 a.m. and 5 p.m. on Tuesday, Jan. 23, at the annual PGA Show Demo Day...

Industry-leading tournament management software company Golf Genius has unveiled a refreshed user interface to provide a more modern look and feel to its thousands of customers around the world. The new design will provide a clean, sharp, and intuitive experience on any device, automatically detecting the size of the screen, substantially improving usability on tablets and smart phones. The refresh is also optimised for touchscreen interactions which will further improve the user experience on mobile devices and touchscreen laptops. While the update will...

Foremost has unveiled the next stage of development to its industry-leading Elite Marketing Programme (EMP), with the advancement providing an unprecedented level of personalised digital communication for the leading retail and marketing group’s members. With more than 380 PGA Professionals already reaping the benefits of Foremost’s hugely popular EMP, the new Premium Service will enable the group’s members to deliver profiling of individual customers on their database, with these profile splits dictating the relevant content that each customer will receive. Foremost successfully...

The use of Nippon Shaft products increased by 42% on the men’s PGA and European tours in the 2017 season, with the company recording 27 victories worldwide. During the 2017 season, 195 players on the PGA and European tours played steel shafts manufactured by Nippon Shaft in their irons and/or wedges, compared with 137 the season before, an increase of 58 players, according to company officials. In addition, Nippon Shaft added a travelling tour representative to the Web.com Tour, resulting in over...

Two London Golf Club greenkeepers were given the opportunity to ply their trade at the famed Le Golf National in France, helping prepare the iconic Albatros course ahead of the European Senior Tour’s Paris Legends Championship. Mark Allard and Chris Kibble, both Senior Greenkeepers at London Golf Club, spent six days at the 2018 Ryder Cup venue in September, working alongside Golf Courses and Estate Manager, Alejandro Reyes, and his team. The trip is another example of London Golf Club’s continued commitment...

PING once again took home product and service awards at Foremost’s annual Golf Industry Awards, winning both Iron Model of the Year and Supplier of the Year. The brand was voted Supplier of the Year for an incredible tenth year in a row, making it an entire decade that the retail and marketing group’s members have rated PING as their best supplier. PING also claimed Iron Model of the Year for its popular G400 design, with the preceding G series model also...

More than 170 Foremost members from around the United Kingdom gathered in Milton Keynes for the second annual Foremost Conference, with the two-day programme providing delegates with a broad range of informative and educational seminars. Following the success of the inaugural conference in 2016, this year’s staging of the event signifies the continued investment by the sector-leading retail and marketing group in its members’ educational development. Hosted again at the impressive Double Tree Hilton Hotel within Stadium MK in Milton Keynes, both Foremost and...

Eaton announced today that its Golf Pride Grips Division was the grip brand of choice for the winners of the recently completed 2017 Race to the CME Globe on the LPGA Tour and the 2017 Race to Dubai points competition on the European Tour. As the points season concludes, Golf Pride claimed all four points races adding its most recent victories to the already completed 2017 FedEx Cup and 2017 Charles Schwab Cup. With the conclusion of the points series season on...

Foremost member professionals from around the UK gathered at Stadium MK, home of Milton Keynes Dons FC, for the annual Foremost Conference, with the two-day educational programme highlighted by the prestigious 2017 Foremost Golf Industry Awards. A celebration of the success of the group’s member professionals and suppliers, the dinner was again hosted by well-known Scottish BBC sports broadcaster, Andrew Cotter. Niall McGill, from Noah’s Ark Golf Centre in Perth, took home the most coveted award of the night, the Foremost Professional...