Who Are We?

GMS is an international golf PR & marketing agency

The dedicated team at GMS combines its experience, skills and contacts, to offer specialist knowledge and insight that is essential in enabling manufacturers, resorts, tourist boards, retailers and other service providers to prosper in what is a highly competitive and congested international golf market.

GMS owes its success to a vast and ever-growing global industry network, combined with the unparalleled range of services it offers its clients. Some agencies operating within the golf business can provide advice on golf marketing, golf advertising, golf PR or sponsorship, but GMS is the only company to offer all of these services, and more, under one roof.

A diverse, full-service PR and marketing agency.

How Can We Help?

We specialise in creating bespoke service packages for our clients based on their specific needs, offering clear, unmatched consultancy and implementation on all aspects of golf PR, marketing and management.

Digital

Digital

Social

Social

Traditional PR

Traditional PR

Buying Media

Buying Media

Photography

Photography

Content & Creative

Content & Creative

Representation

Representation

Consultancy

Consultancy

Clients

A selection of the notable brands, resorts and destinations that we’ve worked with.

BGL
ECCO
La Reserva
PING
Foremost
Golf Pride
Marriot
Nippon
Almanara
PING Apparel
Golf Genius
Soft Spikes
Solheim Cup
Golfbreaks
Sotogrande
Shot Scope
Centurion
Princes
Wentworth
Close House
Arabella Golf Mallorca
Toptracer
Royal Lytham
PowaKaddy
BMW
London Club
Carnoustie
Burhill
Golf Sixes
Golf Foundation

Golf’s leading brands and destinations trust GMS to handle their global marketing

case studies

We’ve managed a host of international initiatives for our clients,

Producing multi-platform campaigns with significant, measurable, commercial results.

PING G400 Pan-European Product Launch

PING G400 Pan-European Product Launch

BMW PGA Championship Sponsorship Activation

BMW PGA Championship Sponsorship Activation

Top 100 Course Ranking Strategies

Top 100 Course Ranking Strategies

PING Apparel Rebrand: Trade & Consumer Education

PING Apparel Rebrand: Trade & Consumer Education

Foremost 30th Anniversary Trade Communication

Foremost 30th Anniversary Trade Communication

Corporate Golf at Marriott Video

Corporate Golf at Marriott Video

ECCO Biom Hybrid 2 European Seeding

ECCO Biom Hybrid 2 European Seeding

Castiglion Del Bosco International Membership Drive

Castiglion Del Bosco International Membership Drive

media partners

strong relationships with key members of the world’s golf, travel, sport and lifestyle media ensures consistent, sustained exposure for our clients.

GGP
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GT
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Our Team

through using a combination of our experience, our complementary skill sets and our unrivalled contacts, we are able to offer specialist knowledge and insight

<strong>Neil Gray</strong>

Neil Gray

Director
<strong>Phil Craghill</strong>

Phil Craghill

Director
<strong>Sam Elder</strong>

Sam Elder

Director
<strong>James Ellis</strong>

James Ellis

Head of Content
<strong>Adam Hull</strong>

Adam Hull

Social Media Manager
<strong>Hannah Mulliner</strong>

Hannah Mulliner

Communications Manager
<strong>Jake Wickham</strong>

Jake Wickham

Account Executive
<strong>Maxine Bates</strong>

Maxine Bates

Office Manager
<strong>Jamie Mason</strong>

Jamie Mason

Digital Creative
<strong>Join The Team</strong>

Join The Team

Get In Touch

 

 

Latest News

Golf Genius set to drive player participation this winter

Golf Genius set to drive player participation this winter

Sep 25 2019

Golf Genius, the leading global provider of cloud-based tournament software, has announced a comprehensive winter league package to help golf clubs increase…

Golf NSW partners with Golf Genius Software

Golf NSW partners with Golf Genius Software

Sep 20 2019

Live scoring to mobile and wearable devices, a one-stop entry & payment point, as well as seamless integration with the Golf NSW digital platform…

NIPPON SHAFT WINS THIRD STRAIGHT on EUROPEAN TOUR

NIPPON SHAFT WINS THIRD STRAIGHT on EUROPEAN TOUR

Sep 17 2019

The man who has tallied the most Ryder Cup points of all-time used Nippon Shaft products in the Netherlands on Sunday to…

NIPPON SHAFT WINS PORSCHE EUROPEAN OPEN in HAMBURG

NIPPON SHAFT WINS PORSCHE EUROPEAN OPEN in HAMBURG

Sep 10 2019

A player who recently finished among the top five in the PGA Tour’s FedExCup standings relied on Nippon Shaft steel shafts in…

 

Social Communication

- 19 hours ago

RT @Golfalot: Is This The Future Of The Driving Range? ⛳️ ➡️https://t.co/eEIrbbaWxg @SophWalks went down to @TraffordGolf to take a clos…
h J R

- 1 day ago

We had an absolute blast filming Episode 7 of @PINGTourEurope’s #ARoundWithRadar series with Wayne Riley and… https://t.co/1uv9crf84n
h J R

- 2 days ago

.@GolfGenius, the leading global provider of cloud-based tournament software, has announced a comprehensive winter… https://t.co/QIlnozzRRM
h J R

- 7 days ago

.@GolfNSW and the world's leading supplier of tournament management solutions, @GolfGenius, have agreed to a multi-… https://t.co/o79lHLRGvS
h J R

- 9 days ago

Great to take a stroll around Wentworth with @PINGTourEurope pro Viktor Hovland ahead of his European Tour debut in… https://t.co/rnA6Atw1y3
h J R

- 9 days ago

#BMWPGAChampionship week means client/player activation 💯 🔝. Excited to see @PINGTourEurope pro Viktor Hovland on… https://t.co/Bl0yhLQ4m8
h J R

- 10 days ago

All smiles ahead of his first pro start in Europe. Today we got a close-up look at the swing of @PINGTourEurope pro… https://t.co/xYLddApZWb
h J R

- 10 days ago

We had a great day yesterday shadowing @PINGTourEurope pro @tonyfinaugolf as he got his first look at Wentworth ahe… https://t.co/bZGBRJ5ERd
h J R

- 10 days ago

The man who has tallied the most Ryder Cup points of all-time used Nippon Shaft products in the Netherlands on Sund… https://t.co/EH7Z1HvuAD
h J R

- 11 days ago

An excellent day at Wentworth as #TeamPING got their preparations underway for this year’s #BMWPGAChampionship. https://t.co/RncPftuFmZ
h J R
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Get In Touch

14a High Street, Welwyn, Hertfordshire, AL6 9EQ 

+44 (0) 1438 718399 

 

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WORK WITH US

Whilst we don’t currently have any specific vacancies at GMS, we’re always on the lookout for exciting new talent to join the team. We encourage you to upload your CV on a speculative basis which we will then keep on file should any roles become available in the future.