Who Are We?

GMS is an international golf PR & marketing agency

The dedicated team at GMS combines its experience, skills and contacts, to offer specialist knowledge and insight that is essential in enabling manufacturers, resorts, tourist boards, retailers and other service providers to prosper in what is a highly competitive and congested international golf market.

GMS owes its success to a vast and ever-growing global industry network, combined with the unparalleled range of services it offers its clients. Some agencies operating within the golf business can provide advice on golf marketing, golf advertising, golf PR or sponsorship, but GMS is the only company to offer all of these services, and more, under one roof.

A diverse, full-service PR and marketing agency.

How Can We Help?

We specialise in creating bespoke service packages for our clients based on their specific needs, offering clear, unmatched consultancy and implementation on all aspects of golf PR, marketing and management.

Digital

Digital

Social

Social

Traditional PR

Traditional PR

Buying Media

Buying Media

Photography

Photography

Content & Creative

Content & Creative

Representation

Representation

Consultancy

Consultancy

Clients

A selection of the notable brands, resorts and destinations that we’ve worked with.

BGL
ECCO
La Reserva
PING
Foremost
Golf Pride
Marriot
Nippon
Almanara
PING Apparel
Golf Genius
Soft Spikes
Solheim Cup
Golfbreaks
Sotogrande
Shot Scope
Centurion
Princes
Burhill
Close House
Arabella Golf Mallorca
Toptracer
Royal Lytham
PowaKaddy
BMW
London Club
Carnoustie
G4L
Golf Sixes
Golf Foundation

Golf’s leading brands and destinations trust GMS to handle their global marketing

case studies

We’ve managed a host of international initiatives for our clients,

Producing multi-platform campaigns with significant, measurable, commercial results.

PING G400 Pan-European Product Launch

PING G400 Pan-European Product Launch

BMW PGA Championship Sponsorship Activation

BMW PGA Championship Sponsorship Activation

Top 100 Course Ranking Strategies

Top 100 Course Ranking Strategies

PING Apparel Rebrand: Trade & Consumer Education

PING Apparel Rebrand: Trade & Consumer Education

Foremost 30th Anniversary Trade Communication

Foremost 30th Anniversary Trade Communication

Corporate Golf at Marriott Video

Corporate Golf at Marriott Video

ECCO Biom Hybrid 2 European Seeding

ECCO Biom Hybrid 2 European Seeding

Castiglion Del Bosco International Membership Drive

Castiglion Del Bosco International Membership Drive

media partners

strong relationships with key members of the world’s golf, travel, sport and lifestyle media ensures consistent, sustained exposure for our clients.

GGP
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GT
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Our Team

through using a combination of our experience, our complementary skill sets and our unrivalled contacts, we are able to offer specialist knowledge and insight

<strong>Neil Gray</strong>

Neil Gray

Director
<strong>Phil Craghill</strong>

Phil Craghill

Director
<strong>Sam Elder</strong>

Sam Elder

Director
<strong>James Ellis</strong>

James Ellis

Head of Content
<strong>Adam Hull</strong>

Adam Hull

Social Media Manager
<strong>Hannah Mulliner</strong>

Hannah Mulliner

Communications Manager
<strong>Jake Wickham</strong>

Jake Wickham

Account Executive
<strong>Maxine Bates</strong>

Maxine Bates

Office Manager
<strong>Colin Callander</strong>

Colin Callander

Editorial Consultant
<strong>Jamie Mason</strong>

Jamie Mason

Digital Creative
<strong>Darren Kirk</strong>

Darren Kirk

Print Creative
<strong>Join The Team</strong>

Join The Team

Get In Touch

 

 

Latest News

Foremost adds new enhancement to its EMP Video monitors

Foremost adds new enhancement to its EMP Video monitors

Apr 23 2019

Foremost Golf, the U.K’s largest retail and marketing services group, has launched another advancement to its Elite Marketing Programme (EMP) Premium service…

Nippon Shaft players win on Web.com and LPGA Tours

Nippon Shaft players win on Web.com and LPGA Tours

Apr 23 2019

Nippon Shaft’s MODUS³ series of steel shafts added victories No. 163 and 164 since their introduction as the winners of both the…

Foremost Reveals 2018 Member Award Winners

Foremost Reveals 2018 Member Award Winners

Apr 05 2019

Foremost Golf, the U.K’s largest retail and marketing services group, has announced the winners of its prestigious Foremost Golf Industry Member Awards…

Golf Pride® ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN® Grip

Golf Pride® ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN® Grip

Apr 02 2019

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, today announced it will offer the…

 

Social Communication

- 17 days ago

.@Foremostgolf, the UK’s largest retail and marketing services group, has announced the winners of its prestigious… https://t.co/w7KoKL9gWk
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- 20 days ago

.@golfpridegrips ALIGN® Technology is now available in rubber, hybrid and cord with addition of the Z-Grip® ALIGN®… https://t.co/e1ZRHUXVHU
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- 21 days ago

Back-to-back victories as a @NipponShaft player wins the WGC Dell Technologies Match Play Championship. Get the det… https://t.co/CHq82lITka
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- 21 days ago

We had a great time with Joanne, Elizabeth and Jane at Gainsborough last week. Here’s to lower scores and lower han… https://t.co/kYAxc7J59T
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- 25 days ago

.@arabellagolfmca goes plastic-free in continued sustainability efforts. Get the full lowdown here ➡️… https://t.co/gnjPcstA3q
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- 28 days ago

.@NipponShaft player defends the Valspar Championship 🏆 Find out more about the shafts he used to claim the victo… https://t.co/ekgLQSoUUe
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- 33 days ago

.@golfbreaks teams up with @ECCO_GOLF to create new strategic partnership. Get the full details here:… https://t.co/HGcRej5K4D
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- 34 days ago

.@golfpridegrips was the leading swing and putter grip brand in play at THE PLAYERS Championship, with 116 players… https://t.co/qrUi3OK7Z3
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- 35 days ago

.@Foremostgolf, Europe’s leading retail and marketing group, has revealed immediate success for its new Online Less… https://t.co/PpN96Sw33E
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- 40 days ago

.@PowaKaddy_Golf has unveiled details of its strongest and most complete cart bag line-up ever. The new range featu… https://t.co/5z6yq6hSZ7
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Get In Touch

14a High Street, Welwyn, Hertfordshire, AL6 9EQ 

+44 (0) 1438 718399 

 

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WORK WITH US

Whilst we don’t currently have any specific vacancies at GMS, we’re always on the lookout for exciting new talent to join the team. We encourage you to upload your CV on a speculative basis which we will then keep on file should any roles become available in the future.