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Recent News


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Dynamic golf marketing for the digital age


GMS is a full-service marketing agency specialising in the areas of golf, lifestyle, leisure and tourism. Headquartered just north of London, and with a silo office in Singapore, our heritage is in the golf industry representing some of the game’s most recognisable and respected brands, clubs, resorts and destinations.

Since our inception in 2001, we’ve diversified into broader digital categories and with the game of golf still at our core, we’re now proud to fulfil a wide variety of marketing briefs for our clients.

As a rule, we are very selective about the destination partners we work with; limiting our partners at any one time with firm geographical boundaries to ensure exemplary levels of service. We do not take on short term projects.

We’re steadfast in our belief in exclusivity clauses and it’s a key hallmark of our success. Being outwardly selective in our partners leads to implicit trust in the fact we are always fighting their corner. Combining that with our levels of service we believe is the reason for our clients’ unwavering trust in us, our unmatched client retention record and for our continued growth as an agency.


GMS In Focus


Now a full service marcomms agency looking after the interests of some of the game’s most prominent brands and resorts

The only golf marketing agency included in PR Week’s rankings of leading agencies

An unrivalled client retention record (average 9 years)

Specialising in top tier golf course and destination promotion

Managing and leveraging advertising budgets of $2.5m+ annually

Working with over 250 media partners in 36 countries for our clients

2021-22 turnover of $4.05m

A flourishing and growing team of in-house PRs, creatives, copywriters and experienced media personnel.

Our Team