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Recent News

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Posted on November 2, 2017
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Eaton announced today that its Golf Pride Grips Division plans to develop an exciting new purpose-built facility in Pinehurst, North Carolina – America’s Home of Golf. The new facility will create a unique space to accelerate new product development and manage the global fulfilment of product around the world. In addition to its global management and professional teams, the site will include an R&D lab with rapid prototyping capabilities, as well as a new consumer grip fitting studio. Golf Pride plans to move...

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Posted on October 24, 2017
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Nippon Shaft was a winner on the European Tour and a runner up on the PGA Tour over the weekend. Spain’s 37-year-old reigning Masters champion used the Nippon Shaft N.S. PRO MODUS3 Tour 130 X-flex steel shafts in his irons and wedges to win the Andalucia Valderrama Masters in Sotogrande, Spain. He shot a 12-under par total of 272 with rounds of 66-71-68-67 at Real Club Valderrama, and took home a winner’s cheque of €333,330. Meanwhile, in Jeju Island, South Korea, the winner...

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Posted on October 23, 2017
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Golfing4Life (G4L) held its annual invitational in early October, with support for the two-day event at Goodwood highlighted by contributions from 2005 U.S. Open winner Michael Campbell, Centtrip CEO Tony North and G4L partner Bill Curbishley. Twenty-four of the finest elite amateurs and young professionals assembled for a weekend of competitive golf and the opportunity to showcase the work being done by G4L and its comprehensive portfolio of partners. The entire weekend was sponsored by Centtrip, as their founder, Tony North, continues to...

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Posted on October 23, 2017
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Foremost has announced an exciting new partnership with Europe's leading customer service analysts and training provider, 59club, which will see members of the golf retail and marketing group benefit from a range of industry-leading resources. The collaboration will assist Foremost professionals with training and measurement programmes engineered to enhance the customer service that they deliver to golfers in-store, as well as throughout the golf club’s business wherever there is customer contact. An area that the United Kingdom has traditionally been weak in compared to...

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Posted on October 2, 2017
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Even before team USA’s record-setting 19-11 victory at the 2017 Presidents Cup this weekend, Eaton’s Golf Pride Grips already knew it was a champion! The #1 Grip in Golf was trusted at Liberty National Golf Club by an incredible 88% of the field, with 21 of 24 players choosing to use Golf Pride grips during the competition. Golf Pride’s Tour Velvet family were the most popular swing grips in play with 10 players relying on the smooth, reliable performance that has...

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Posted on September 26, 2017
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Four players out of the six players using Nippon Shaft products at the 30-player TOUR Championship finished in the top 10 Sunday (September 24) in the PGA TOUR’s season-finale at East Lake Golf Club in Atlanta. Finishing T-3 was the 33-year-old Aiken, South Carolina native who played the Nippon Shaft N.S. PRO MODUS3 Tour 120 TX-flex steel shafts in his irons and the N.S.PRO MODUS3 Wedge 125 in his wedges to shoot a 10-under par total with rounds of 68-68-64-70—270. He...

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Posted on September 25, 2017
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Golf Pride Grips today announced that its eagerly anticipated ALIGN family, consisting of the MCC and MCC Plus4 models, is now readily available across Europe. Engineered to deliver a new level of consistency in golfers’ games unlike anything before, ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment. The groundbreaking new technology is available in the MCC family in both the traditional MCC taper profile and...

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Posted on September 25, 2017
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Workers from the construction industry swapped their hard hats for golf caps on Thursday as they took part in an innovative competition at Kent-based European Tour Destination, London Golf Club. Teams from different sectors of the industry took part in the unique Construction Cup event which included a scaffold-built long drive tee on the 15th hole, as well as a ‘Beat the Pro’ challenge on the third hole. Truly embracing the theme of the event, London Golf Club used 36 black LGC...

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Posted on September 19, 2017
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A player using Nippon Shaft products recorded a five-shot, wire-to-wire victory on Sunday (September 17) at the BMW Championship at Conway Farms Golf Club in Lake Forest, Illinois north of Chicago. It was Nippon Shaft’s seventh victory on the PGA TOUR in the 2016-17 season. The 33-year-old Australian champion played the Nippon Shaft N.S. PRO MODUS³ Tour 130 X-flex steel shafts in his irons and wedges to shoot 23-under par with rounds of 62-64-68-67--261. His final round included six birdies, with three coming...

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Posted on September 11, 2017
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PING has revealed details of its 2017 Autumn/Winter apparel ranges, launching the brand’s most technologically advanced men’s and ladies’ performance collections to date. Demonstrating the company’s dedication in helping golfers to play their best, PING has engineered the latest collections to combine industry-leading apparel technologies and performance driven fabrics, with detailed craftsmanship and attention to detail, to provide unrivalled quality and performance. The latest collections utilise the proprietary PING Sensor Platform of performance fabric technologies, which includes Pertex® and the introduction of PrimaLoft®...

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