With a focus on golfers in search of new technology engineered to deliver precise control and consistency, PING introduced the i230 irons and iCrossover today. The newest entries into PING’s popular “i” series are now available for custom fittings at authorized PING retailers around the world.

“The new i230 irons and iCrossovers are for avid players who want to get better,” said John K. Solheim, PING CEO & President. “In the i230 iron, we’ve engineered a lot of performance into one design. It has the precise control and consistency of a players iron with an amazing feel while offering the forgiveness of a game improvement iron. It reminds me a lot of the iconic PING EYE2 iron in that it will appeal to so many player types, from the tour pros to everyday golfers. It’s really packed with performance.

“We’ve re-branded our Crossover category into the ‘i’ family to target golfers who most likely play one of our blade-style irons. The tour-inspired head size and sole design along with higher ball speeds help it to transition more seamlessly as a long-iron alternative. We’ve also added hosel adjustability, a highly beneficial innovation allowing golfers to dial in their trajectories for the first time in an iron-style design. We believe this re-design will greatly improve its appeal and find its way into a lot more bags on tour and other competitive settings.”