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Recent News

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Golf Equipment

Posted on October 18, 2022
Golf, Golf Equipment, Golf Technology

With a focus on golfers in search of new technology engineered to deliver precise control and consistency, PING introduced the i230 irons and iCrossover today. The newest entries into PING’s popular “i” series are now available for custom fittings at authorized PING retailers around the world. “The new i230 irons and iCrossovers are for avid players who want to get better,” said John K. Solheim, PING CEO & President. “In the i230 iron, we’ve engineered a lot of performance into one...

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Posted on September 25, 2022
Golf, Golf Apparel, Golf Equipment, Golf Technology

PING has announced details of their new AW22 clothing range, which pushes the boundaries and showcases the possibilities of golf apparel engineering. The new collection continues to explore modern technologies, as PING becomes one of the first brands to incorporate the innovative material, Graphene, in a golf apparel range. Graphene is comprised of a single layer of carbon atoms arranged in a hexagonal lattice and is the lightest, strongest, and toughest material ever discovered. It was isolated in 2004 by two...

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Posted on September 25, 2022
Golf, Golf Apparel, Golf Equipment, Golf Technology

PING has revealed the latest Autumn/Winter apparel range; their largest and most expansive to date. After a very successful 2021 Solheim Cup for the PING Apparel brand and with growing excitement surrounding women in golf, PING have designed a line of performance driven apparel that will offer the female golfer more choice and outfit combinations to suit their style on the course. Two standout design stories make up this range: “Mineral Print” takes inspiration from nature, small scale geological textures, marbling,...

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Posted on September 13, 2022
Golf, Golf Equipment, Golf Technology

PING introduced 10 new putter models today, each individually designed to achieve the proper balance of feel and forgiveness in a confidence-inspiring look using various combinations of the company’s proven putter technologies. The 10 models, consisting of high moment of inertia blades and ultra-forgiving multi-material mid-mallets and mallets, are available for pre-order beginning today for £280 (UK RRP). Each model can be custom fit for stroke type, length, lie, loft and grip type. “What’s most exciting about our new PING putter models...

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Posted on June 8, 2022
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, continues to push technological boundaries with its new course and hole analysis feature – expanding its extensive performance analysis offering to users. Recent developments from the company have given Shot Scope users access to even more game-changing features, with an advanced game breakdown available to all those interested in their performance at specific courses or on individual holes. Course-specific statistics give golfers a comprehensive map of how they typically perform...

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Posted on April 22, 2022
Golf, Golf Equipment, Golf Technology

The winner of the Masters Tournament used Nippon Shaft’s N.S.PRO MODUS³ Hybrid Tour X-flex shaft in his utility iron last week at Augusta National Golf Club in Augusta, Georgia. It was the fourth victory of the calendar year for the No. 1 player in the world, who shot 10-under par with rounds of 69-67-71-71—278. The steady 25-year-old Texan took home a winner’s cheque of $2.7 million. “Nippon Shaft would like to congratulate the winner of this year’s Masters Tournament,” said Hiro Fukuda,...

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Posted on April 7, 2022
Golf, Golf Equipment, Golf Technology

Burhill Group Limited (BGL) is proud to announce that its entire portfolio of golf clubs has been successfully reaccredited as GEO Certified®. This news highlights the group’s continued commitment to environmental progression and solidifies its place as the only major multi-course operator to have GEO Certified status across all sites. Each club will hold the renewed certification for the next five years. The GEO certification encompasses environmental success in the areas of golf facility operations, golf development and renovation, and golf tournaments....

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Posted on March 31, 2022
Golf, Golf Equipment, Golf Technology

Increased softness and tackiness of rubber compound complement proprietary design for more traction, enhanced comfort and better performance Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. For players who seek the confidence that comes from...

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Posted on March 3, 2022
Golf, Golf Equipment, Golf Footwear

Essendon, Hertfordshire, UK – 3 March 2022 – GMS is delighted to announce a new partnership with 2023 Open Championship host venue, The Royal Liverpool Golf Club, supporting the prestigious club with digital consultancy and, specifically, elevating its consumer-facing content across channels. With a particular emphasis on driving growth and exposure across Hoylake’s social media channels, the partnership is effective immediately and marks an exciting chapter for the club as it begins to ramp up preparations for next year’s 151st Open. Founded...

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Posted on March 2, 2022
Golf, Golf Equipment, Golf Footwear

ECCO GOLF combines its passion for footwear innovation with J.Lindeberg's progressive design in a new, limited-edition collaboration featuring a bold take on four iconic ECCO shoes. With the first of four styles launching today, the new collection is a creative mix of fashion and function, merging J.Lindeberg aesthetics with ECCO GOLF’s advanced technologies and premium leather. The collaboration includes an exciting new take on the men's ECCO GOLF BIOM® C4 with a curved zipper, a silver sole version of the ECCO...

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