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The winner of the LPGA ANA Inspiration used N.S.PRO MODUS³ Tour 105 Stiff shafts in her irons (4-PW) and the N.S.PRO MODUS³ 115 Wedge shaft in her wedges on Sunday in Rancho Mirage, California. The wire-to-wire victory was the first for the 21-year-old from Thailand and it came at the LPGA’s first major championship of the year at the par-72 Mission Hills Country Club. She shot 21-under par with rounds of 66-69-67-68 to win by two strokes. It was victory 230 on...

Reigning Race to Dubai champion Lee Westwood, who has recently returned to the top-20 in the world golf rankings, has extended his relationship with Close House as their Official Touring Professional.  A 25-time European Tour winner, Westwood opened Close House’s Colt Course in 2011 and has been a pivotal member of the club throughout its ten-year existence. “We are honoured to have Lee representing Close House on the global stage,” commented Sir Graham Wylie, owner of Close House. “It makes everyone at...

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has revealed some amazing statistics that show just how rusty England’s golfers were after nearly three months away from the course when clubs reopened yesterday.  Shot Scope recorded more than 446,000 shots yesterday as restrictions eased; a figure that represents its largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played (England), eclipsing the previous daily record in the country by over...

Prince’s Golf Club, host of the 1932 Open Championship, has announced the completion of a further stage of developments across the 27-hole facility, once again under the stewardship of renowned golf course architects McKenzie & Ebert. Concentrating primarily on further improvements to key holes on the Himalayas and Shore nines, the works started in November 2020 and will be finalised by the time the club reopens on March 29th, 2021. Central elements of the programme include the establishment of a surrounding dune...

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.  Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and...

The winner of the Chitimacha Louisiana Open used N.S.PRO MODUS³ Tour 120 TX flex shafts in his irons and N.S.PRO MODUS³ Wedge 125 shafts in his wedges at Le Triomphe Golf & Country Club today in Broussard, Louisiana. The 34-year-old Mexican shot an 18-under par total with rounds of 69-65-64-68—266 to win by one stroke. The victory moved him up to ninth place from 22nd on the Korn Ferry Tour points standings, putting him in prime position to earn his PGA Tour card for next season....

Designed to inspire female golfers to both look and play their best, PING has unveiled details of its Spring/Summer 2021 women’s apparel collection, which features bold floral prints to celebrate the transition into the warmer summer months. Combining premium performance fabrics with the latest seasonal print and colour trends, the collection is centred around the bold and striking ‘Rose Garden’ colour story that features feminine and romantic shades of pink, offset with the luxurious tone of royal purple. This is combined...

PING has announced details of its Spring/Summer 2021 men’s apparel range, which combines the latest premium fabrics with contemporary styling, to enable golfers to both look and play their best. Engineered with a distinct focus on performance, comfort and style, the collection is inspired by a number of standout designs that feature clean, angular and linear patterns, offering greater choice to the golfer. This is complemented by the innovative Sensor fabric technology platform from PING, which is designed to ensure every...

PowaKaddy, the world’s leading electric trolley company, is continuing to drive innovation forward and raising the bar for technological advancements as it unveils details of its new and improved 2021 product offering.  Featuring a raft of pioneering features and new design aspects, this high-tech collection puts a premium on intelligence and simplicity of use.  “Our electric trolleys and products have evolved significantly over the last 40 years and continue to sit at the cutting-edge of the industry,” commented PowaKaddy CEO, David Catford....

Shot Scope, the industry-leader in performance tracking and GPS technology, has today been announced as the latest Troon ‘Preferred Retail Partner’. The new alliance will provide Troon customers and members with special access to Shot Scope products designed to enhance on-course performance tracking and game management. Troon provides first-class golf experiences to thousands of players at nearly 600 locations around the globe and will utilise Shot Scope’s established international footprint to further enhance that experience with innovative game management technology and...

Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021. “We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success,...

Global golf footwear innovators, ECCO GOLF, have unveiled the next generation in the hybrid performance phenomenon with the introduction of the all-new ECCO BIOM® H4. The latest development in the hugely successful BIOM® HYBRID performance series, BIOM® H4 allows golfers to walk more comfortably from tee to green, as well as experiencing advanced motion control throughout the swing.  A breakthrough in ECCO’s ever-evolving last technology, BIOM® H4 features the new BIOM® 2.0 last which offers a modern, updated look and feel combined with BIOM® NATURAL MOTION® Technology that enables the foot to move naturally,...

The Nairn Golf Club is giving UK golfers the opportunity to book a break with confidence this year with the introduction of a specially reduced fourball rate on the historic club’s newly renovated Championship Course. Renowned as a true test of Scottish links golf and located close to Inverness, Nairn has undergone a major two-year course redevelopment that has elevated its already lofty reputation as one of the best courses in the country. And golfers can now enjoy the full ‘Nairn...

The Nippon Shaft Modus series of irons posted its 227th victory on worldwide professional Tours on Sunday, as the champion used the company’s N.S.PRO MODUS³ Tour 120 shafts in his irons and wedges. The 43-year-old Englishman who has used Nippon Shaft products for many years shot 17-under par with rounds of 67-70-64-70, to win by four at the Omega Dubai Desert Classic in the United Arab Emirates. His 15th European Tour victory moved the Scottsdale, Arizona resident to No. 16 in...

Since its inception, Topgolf Entertainment Group, a global sports and entertainment company, has worked to grow the game of golf by making it more accessible and connect communities across the globe through meaningful, tech-driven experiences. As a culmination of this commitment, Topgolf announces a first-of-its-kind 9-Shot Challenge Global Tournament, an innovative global competition that allows players to compete – from virtually anywhere.  This experience will deliver a cross-platform golf competition that connects in-person players from around the world at participating...

Shot Scope, the industry-leader in performance tracking technology, has announced a significant string of upgrades to its platform, allowing users to review ‘strokes gained’ data for all facets of their game on the mobile app. Strokes gained is a way of analysing where a player sits when comparing every aspect of their performance with players in the rest of a dataset. This approach to performance analysis will allow Shot Scope users to gain a greater understanding of which areas of their...

A 29-year-old Englishman used Nippon Shaft N.S.PRO MODUS³ Tour 120 X-flex shafts in his irons on Sunday to secure victory at the Abu Dhabi HSBC Championship. The champion shot 18-under par for the tournament at the Abu Dhabi Golf Club in Abu Dhabi, UAE. He fired a bogey-free 66 in the final round, giving him a 4-shot edge over his closest competitor. The victory was worth €1.097 million and moved him to No. 5 in the Official World Golf Rankings. It was...

Englishman Tyrrell Hatton, who has enjoyed a string of victories and high finishes worldwide in recent months, renewed his equipment contract with PING, the company announced today. Terms of the agreement were not released. “You could hardly turn on a golf telecast over the past year-and-a-half and not see Tyrrell among the leaders, and on a few occasions, he’s been holding the trophy at the end,” said John K. Solheim, PING President. “Tyrrell has won six times since 2016 and has climbed...

Golf Genius has today announced a three-year partnership with the Confederation of Professional Golf (CPG) to deliver its market-leading tournament management software (TMS). As official events partner, Golf Genius will help the CPG elevate its schedule of events and communicate directly with its Member Country PGAs and their individual Members for tournament management support. Craig Higgs, Managing Director of Golf Genius International, commented: “We look forward to establishing a strong relationship with the Confederation of Professional Golf in what represents a very...

Pioneering Danish golf footwear brand, ECCO GOLF, is once again breaking the mould for golf shoe design as it takes ice into the desert with the creation of a special edition ‘Iceman’ ECCO S-THREE style to be debuted by ambassador, Henrik Stenson, at the Abu Dhabi HSBC Championship this week. Paying homage to Stenson’s nickname, ‘The Iceman’ shoe comes in black and white colourways, featuring an icy blue and white colouring in the midsole, as well as cracked leather uppers -...

Burhill Group Limited (BGL) continues to lead the way in providing professional development opportunities for its employees as the Group celebrates the start of 2021 with a raft of new achievements earned by members of staff across the company. Despite circumstantial challenges through 2020, BGL has successfully invested in internal staff development and apprenticeship schemes. Recently, the Group has made a strong move towards providing staff with the tools required to further their qualifications using online training as well as covering...

Continuing its commitment to bring golfers advancements in technology that lead to lower scores and more enjoyment on the golf course, PING today introduced the G425 Family, a complete set of custom fit, custom built clubs engineered for golfers of all skill levels. “We’re very excited to bring PING’s next generation of score-lowering custom fit, custom built equipment to golfers,” said PING President John K. Solheim. “Our engineering teams have made significant performance improvements in the G425 family which we are...

PowaKaddy has appointed Morrow Golf Leisure Ltd as the company’s new sales agent for Northern and Southern Ireland, effective immediately. Operated by Roger Morrow, the announcement comes as long-serving Area Sales Manager, Alan Paterson, retires from the role after 21 years of service to PowaKaddy. “We are very pleased to welcome Roger to the team,” commented PowaKaddy CEO David Catford. “He brings with him more than 20 years of experience in the golf industry and we have no doubt that he will...

Bernhard and Company Ltd, a world leading provider of turf care solutions, has appointed GMS as its international marketing agency. The company, headquartered in Rugby, England, supplies sharpening systems to over 65 of the world’s top 100 golf courses and over 75 of the top 100 US courses. As a leader in sports surface air movement and moisture control solutions, it also holds an exclusive license to distribute SubAir and Turfbreeze systems to golf and sports facilities across EMEA and parts...

Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion. Cederholm, who joins the company with a wealth of experience across several different industries, will be tasked with overseeing sales strategy and the overall growth of Toptracer Range across the region. “We are delighted to welcome David to his new role at Toptracer,” commented Ben Sharpe, Toptracer President. “His experience in helping to implement technology to elevate businesses to the...

Essendon Country Club in Hertfordshire is set to become the first golf club in the United Kingdom to offer pioneering Toptracer Range Mobile technology. Toptracer Range Mobile is Topgolf Entertainment Group’s latest technological innovation. The new platform utilises the most used, most accurate and most trusted ball-tracing system in the world, providing golfers with a high-tech, user-friendly experience. Engineered specifically for uncovered driving ranges with grass turf or mats, Toptracer Range Mobile is an entirely data-driven range system that uses sensors mounted...

To celebrate the 10th anniversary of the legendary N.S.PRO MODUS3 series of steel shafts, Nippon Shaft are excited to unveil details of the limited-edition N.S.PRO MODUS3 Tour 115 Luxury Black model. This anniversary product is extremely limited, with only 2,000 sets available worldwide. The shaft boasts Luxury Black plating to the exterior with silver detailing and a special “10th Anniversary Limited,” logo to the underside. The Tour 115 is a weight tolerance that has never previously been manufactured by Nippon Shaft. The...

Long-serving Ping Europe Managing Director, John Clark, will step down from his role at the end of this year, with current General Manager, Lisa Lovatt, taking up the position. Lovatt, 51, will begin her new role on 1st January, with full responsibility for all of Ping Europe’s operations in Gainsborough, Cheadle and the four PING offices in Europe. She will report directly to PING Chairman and CEO, John Solheim. Clark, 64, who has worked at Ping Europe for 26 years – 24...

PING is launching an exciting new fourball betterball mixed event open to all golf clubs in England as the brand continues to demonstrate its support for all sectors of the game. Following the success of the PING Women’s Fourball Betterball Tournament, which is set for its 15th staging next year after being launched in 2006, the new event is anticipated to attract more than 20,000 golfers from over 1,000 clubs across the country. The tournament, which is supported and administered by England...

Shot Scope, the industry leader in GPS and automatic shot tracking technology, has today unveiled details of its all-new virtual social community, Course Hub. Free for Shot Scope users, the new social community is based within the Shot Scope app and allows the brand’s more than 50,000 users to come together virtually. Course Hub connects Shot Scope users to share game information, view and store stats, compete against other players and access golf course information from around the world. Every ten days,...