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Recent News

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Latest News

Posted on July 2, 2021
Golf, Golf Apparel

PING has released details of its Spring/Summer 2022 men’s apparel range, which combines the latest premium fabrics with eye-catching and stylish designs, so that golfers can look and play their best. Due to continued demand, the collection is their largest to date and is inspired by PING’s rich heritage, with key styles paying tribute to PING’s pioneering engineering history. Staying true to PING’s clean and timeless design ethos, the SS22 men’s collection features a key focus on ‘Elevated Geos’. The refined...

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Posted on July 2, 2021
Golf, Golf Apparel

PING has unveiled details of its Spring/Summer 2022 collection. The new range creates an uplifting summer mood, using colour and performance fabrics in a mix of heritage-inspired patterns that have been modernised to soften and update traditional formal looks. The garments showcase a variety of elegant designs in what is their most diverse women’s offering to-date, highlighting PING’s dedication to the women’s game. For SS22, PING have introduced recycled content into a number of styles and have broadened their women’s offering...

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Posted on July 2, 2021
Golf Equipment, Golf Technology

PowaKaddy, the world’s leading golf trolley brand, is launching a range of premium push carts for 2021 that represent the brand’s best ever collection. With the demand for golf higher than ever, the all-new push cart range boasts modern designs and is packed with features offering golfers an array of options to suit their needs. “The push trolley market is an increasingly important part of our business, and our exciting new range reflects that,” said David Catford, PowaKaddy’s CEO. “The new...

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Posted on July 2, 2021
Golf, Golf Resort, Golf Travel, UK Golf Destinations

Golfbreaks, the market leader in global golf travel, has appointed GMS as its marketing agency, effective immediately, as the golf tourism sector braces itself to bounce back with a bang in 2022.   Having previously worked together, Golfbreaks has selected GMS to assist with multi-channel content creation, marketing consultancy, and improving awareness of brand partnerships, as well as utilising the agency’s best-in-class consumer database.   While the pandemic has caused major disruption to the international tourism industry as a whole, Golfbreaks has seen its...

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Posted on June 30, 2021
Golf, Golf Resort, Golf Travel, UK Golf Destinations

Visit Kent, the official destination management organisation responsible for supporting and growing tourism in Kent, has appointed GMS as its marketing agency for an upcoming campaign focussed on The 149th Open. With the domestic golf tourism sector experiencing unprecedented demand, Visit Kent through its dedicated ‘Golf in Kent’ partnership, is looking to use the staging of Europe’s most significant golf event to amplify the breadth of offering in the area, and ultimately bring more visitors to one of England’s most spectacular...

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Posted on June 28, 2021
Golf, Golf Equipment

PING pros were dominant on the European Tour and PGA TOUR on Sunday as the brand celebrated victories on both sides of the pond. Viktor Hovland became the first Norwegian to win on the European Tour as he secured the BMW International Open title, while Harris English was victorious in a mammoth eight-hole playoff at the Travelers Championship on the PGA TOUR. Hovland started his final round at Golfclub München Eichenried with a three-shot advantage, and the 23-year-old birdied the 13th...

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Posted on June 24, 2021
CBD Oil, Golf, Health and Lifestyle

Darren Clarke CBD, an exclusive partnership between major winner, Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and other plant-based wellness products, is launching a range of premium oils that are set to raise the bar in the golf CBD market. Darren Clarke CBD provides golfers with a credible, premium product which acts on the body’s endocannabinoid system; a network of receptors that interact with various cannabinoids to maintain vital functions and improve sleep quality, reduce pain, lessen...

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Posted on June 23, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope completes final phase of Strokes Gained implementation to industry-leading performance tracking platform Shot Scope, the industry-leader in performance tracking technology, has completed the final phase of its Strokes Gained platform implementation, which will allow users to benchmark their game more accurately than ever before via the mobile app.  This final update in the three-part implementation programme will allow Shot Scope users to compare their performance statistics against six different handicap levels – 0, 5, 10, 15, 20, and 25. The upgrade...

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Posted on June 15, 2021
Golf, Golf Equipment, Golf Technology

Nippon Shaft’s Modus Series notched its 240th and 241st victories since it debuted on pro Tours a decade ago, with wins on the European and LPGA Tours. A European Tour veteran from Northern Ireland won the inaugural Scandinavian Mixed Hosted by Henrik & Annika, in Gothenburg, Sweden using N.S.PRO MODUS³ Tour 120 steel shafts in his irons. It was the first European Tour victory for the 37-year-old who finished at 17-under par. His 8-under final round featured eight birdies and an eagle...

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Posted on June 14, 2021
Golf, UK Golf Destinations

Essendon Country Club, Hertfordshire, is today announcing plans to restructure its golf agronomy department, bringing in best-in-class personnel to help establish the club’s desired position as one of the Southeast of England’s premier golf venues. As part of the restructure, Craig Gibson will be stepping into a new role as Estates Manager, tasked with overseeing health and safety, course spraying programmes, estate security, and management policies around the club. Marc Winnan, who has previously worked in senior greenkeeping positions at The Grove,...

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Posted on June 9, 2021
Golf, Golf Equipment, Golf Technology

Nippon Shaft’s steel shaft products were in play through the bags of both the winner and runner-up at the 2021 U.S. Women’s Open, which ended in sudden death at Olympic Club in San Francisco. The winner – who tied for the youngest-ever U.S. Women’s Open champion at 19 years, 11 months and 17 days – used N.S.PRO MODUS³ prototype steel shafts in her irons and wedges to claim the title, with a birdie on the first hole of a sudden death...

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Posted on June 3, 2021
Golf, Golf Software

Golf Genius Software today announced a new partnership with the Professional Golfers Association of Japan. Having administered the first several events on this year’s Japanese Pro Senior Tour, Golf Genius will handle the tournament scoring administration on the Tour for the remainder of the season’s schedule. The PGA of Japan joins a growing list of professional golf associations around the world trusting their key events to Golf Genius’ TMS, including the PGA’s of America, Australia, Belgium, Canada, Portugal, Holland and New Zealand. “We...

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Posted on June 2, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has today unveiled three new colour iterations of its ultra-accurate GPS-only G3 golf watch. Now available with the original black strap, as well as new red, teal and grey options, the perfectly sized, unisex G3 is sure to fit comfortably on the wrist of any golfer. All new coloured straps are also fully interchangeable, allowing users to switch out their strap at any time for a new colour. Using the...

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Posted on June 1, 2021
Golf, Golf Equipment, Golf Technology

Players using Nippon Shaft products won on both sides of the Atlantic on Sunday (May 30), as Nippon Shaft’s Modus series racked up its 235th and 236th victories on global professional Tours. The European Tour winner in Denmark successfully defended his title at the Made in Himmerland tournament, where he used Nippon Shaft’s N.S.PRO MODUS³ Tour 120x steel shafts in his irons and wedges. The Austrian shot 21-under par to win by five and earn a cheque of €229,480. Meanwhile, the winner...

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Posted on May 28, 2021
Golf, Turf Equipment

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has strengthened its relationship with Saudi Arabia-based distributor, Delta Turf Care, which has been appointed as the official distributor for the United Arab Emirates, Oman and Bahrain. New to the UAE, Delta Turf Care has been the company’s distributor in Saudi Arabia for over a decade and has played a crucial role in the development of the Bernhard and Company brand and product presence in prestigious golf venues throughout the...

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Posted on May 24, 2021
Golf, Health and Lifestyle, UK Golf Destinations

Burhill Group Limited (BGL), owner and operator of 22 golf courses across 10 UK golf clubs, as well as 10 Adventure Leisure facilities, has become an official licensed operator of two of ITV’s Ninja Warrior UK Adventure Parks in England, as of 17th May. The appointment sees BGL and Adventure Leisure take over operations at the Ninja Warrior UK venue in Sheffield, as well as the brand-new facility in Southampton, with an agreement in principle already in place to develop three...

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Posted on May 19, 2021
Golf, Golf Equipment, Golf Technology

Shot Scope, the industry-leader in advanced GPS and shot tracking technology, has today surpassed the landmark figure of 100 million golf shots tracked using its performance tracking golf watches. David Hunter, CEO of Shot Scope, commented: “This incredible milestone is testament to the rapid development and understanding of the performance tracking category. With greater knowledge, golfers are able to make more informed decisions out on the course, and we are proud to say that so far, our technology has helped golfers,...

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Posted on May 19, 2021
Golf, Golf Software, Golf Technology

Following on from the successful contactless player management solution debuted on the European Tour during the resumption of golf in the 2020 Race to Dubai season, Golf Genius Software will provide professional scoring in addition to its proven contactless player management solution at the international schedule of events for the over-50s professional golf tour in 2021. Craig Higgs, Managing Director of Golf Genius International commented: “We are extremely proud to be working with the Legends Tour ahead of its exciting 2021...

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Posted on May 13, 2021
Golf, Golf Technology

In 2007, Toptracer, a technology division of global sports and entertainment leader Topgolf Entertainment Group, made history and revolutionised the golf industry when it became the first company to trace the flight path of golf balls during a major televised PGA golf tournament. The thin blue trace, which has become synonymous with how we watch golf, is part of the modernisation of the game of golf and powers the signature gaming experience at select Topgolf entertainment venues across the globe. Today, industry-leading...

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Posted on May 13, 2021
Golf, UK Golf Destinations

Two-time host venue of the European Tour’s British Masters, and home to two Lee Westwood championship courses, Close House is celebrating the 10th anniversary since the club was first opened in 2011. Situated in the North East of England, only 15 miles from Newcastle, the venue has enjoyed a rapid rise in stature since its construction and has hosted numerous high-profile events, including last year’s British Masters – the first European Tour event to take place following the initial COVID-19 lockdown. “We...

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Posted on April 29, 2021
Golf, Golf Equipment, Turf Equipment

Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has announced Grasvardsmaskiner AB of Sweden (GVM), as the winner of its coveted European Distributor of the Year award for 2020. Inaugurated in 2013, the annual Bernhard and Company Distributor of the Year awards recognise the successes of company distributors in all regions around the world. GVM, this year, claimed its third award after previously being recognised for its efforts throughout Europe in both 2015, for its Malmo branch, and...

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Posted on April 27, 2021
Golf, Golf Apparel

PING to supply uniform for the first time at the 2021 Solheim Cup The Ladies European Tour has announced PING Europe as the official apparel supplier of the European Solheim Cup Team for both the 2021 Solheim Cup at Inverness Club, Toledo, and the 2023 Solheim Cup at Finca Cortesin, Costa del Sol, Spain. This year’s staging will be the first time in Solheim Cup history that Team Europe has sported PING Apparel, as they look to defend the coveted trophy that...

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Posted on April 27, 2021
Golf, Golf Equipment

The co-winner of the team-oriented Zurich Classic of New Orleans played N.S.PRO MODUS³ Tour 130 X flex steel shafts in his irons and wedges Sunday (April 25) at TPC Louisiana in Avondale, Louisiana. The 37-year-old was one half of a twosome jokingly referred to as “Team Mullet,” a couple of highly ranked Australians, who defeated a two-man team from South Africa with a par on the first hole of a sudden-death playoff. The 6ft 2ins, 200-pounder and his partner shot 20-under par...

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Posted on April 26, 2021
Golf, UK Golf Destinations

Chart Hills Golf Club will be officially relaunching on 1st June, 2021, following an intensive year-long redevelopment. Led by Director of Golf, Anthony Tarchetti, and Course Manager, Neil Lowther, the club has been subject to a total property renovation. Ramac Holdings (also owners of Prince’s Golf Club in Sandwich) purchased Chart Hills in December 2019, with a significant task in front of them as they looked to restore a golf course that had suffered for some years.  The result is the restoration...

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Posted on April 19, 2021
Golf, Golf Equipment

The England Golf Trust is pleased to announce a three-year collaboration with PING, as the global hardware and apparel manufacturer further highlights its support for young golfers from disadvantaged and financially challenged backgrounds. As part of the partnership, PING will provide 10 young golfers with a set of brand-new PING Prodi G series golf clubs, enabling the youngsters to continue to play golf and to reach the next level with clubs which are specifically designed for them. These premium clubs are custom-built...

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Posted on April 19, 2021
Golf, Golf Equipment, Golf Footwear

ECCO® GOLF ambassador, Lydia Ko, fired a new tournament record of 28-under-par to claim her first win in over two years on Saturday at the LOTTE Championship on the LPGA Tour. The Kiwi has made a strong start to 2021, with a run of high finishes – including second place at the ANA Inspiration – reminiscent of the form which took her to world number one. This week, wearing ECCO BIOM G3, Ko shot four rounds in the sixties to win...

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Posted on April 15, 2021
Golf, Health and Lifestyle

Darren Clarke CBD - an exclusive partnership between major winner Darren Clarke OBE and Sana Lifestyle, distributor and licensee of CBD and plant-based wellness products - has chosen GMS as its marketing agency, effective immediately. 2011 Open Champion, Clarke, has teamed up with industry expert Sana Lifestyle to create an all-new Cannabidiol (CBD) range with golfers in mind, and the soon-to-be-launched Darren Clarke CBD has selected GMS to assist with the company’s expansion into a market that is set to become...

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Posted on April 14, 2021
Golf, Golf Technology

Toptracer has today announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal. The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the...

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Posted on April 12, 2021
Golf, Golf Equipment, Golf Technology

With a focus on maximising MOI through multi-material designs and minimising the frustration that comes with missed putts, PING today introduced the 2021 putter series. Available in 11 models, the custom-built putters are available for pre-order beginning today at authorised PING golf shops around the world. “We’ve engineered a lot of score-lowering technology into the 2021 putter line through extensive research and tour player feedback,” said John K. Solheim, PING President. “All of the models are developed with higher MOI through...

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Posted on April 12, 2021
Golf, UK Golf Destinations

Burhill Group Limited (BGL), owners and operators of 22 golf courses across 10 UK golf clubs, as well as 10 Adventure Leisure facilities, has ranked in 7th place in the 22nd annual Sunday Times BDO Profit Track 100 awards. The full listing was published yesterday within the Business section, on the tablet edition, and on the Fast Track website. The Sunday Times BDO Profit Track 100 is an annual league table published by the Sunday Times newspaper. It ranks Britain’s 100...

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